K'NEX Celebrates Upcoming 20th Anniversary with Revamped K'NEXpert Building Challenge

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For the First Time Three Creative Kids Will Win $20,000 Savings Bonds for College

We’re thrilled to support the education of talented kids at a greater level than ever before

K’NEX Brands, the only [U.S. construction toy company focused on Building Worlds Kids Love™, is launching a revamped version of its annual K’NEXpert Search building challenge to celebrate its upcoming 20th anniversary year. For the first time three imaginative children – one from each of the three age groups: 5 to 6-year-olds; 7 to 8-year-olds; and, 9 to 12-year-olds - will each win a $20,000 savings bond for college. This change doubles the amount of prize money previously awarded in the contest.

“We’re thrilled to support the education of talented kids at a greater level than ever before,” said Michael Araten president and CEO of K’NEX. “I look forward to meeting the builders who will represent K’NEX during our 20th anniversary year.”

The K’NEXpert Search challenges kids to build unique construction models in one of four categories: futuristic, vehicles, amusement park thrill rides and ultimate K’NEX model. The models made entirely of K’NEX pieces are judged on creativity, uniqueness and detail.

In addition to a $20,000 Series EE US savings bond for college, the three grand prize winners will also receive a trip for three to K'NEX headquarters near Philadelphia, PA for the K’NEXpert Award Ceremony, where they can meet each other and discover, through company designers and a factory tour, how K’NEX is made. Seven finalists will each receive $1,000 Series EE US savings bonds and all ten winners will receive $250 worth of free K’NEX Building Sets, and their very own photo gallery page at http://www.knex.com. All semi-finalists and finalists will receive discounts on online purchases for a year, K’NEX gear and a K’NEX birthday gift.

The 2012 K’NEXpert Search will run from now through September 6, 2011 with winners announced in October. Children can enter by visiting http://www.knex.com/News_and_Events/2012-KNEXpert.php Submissions must include a photo of the creation and a one-minute video or one-page summary describing how the child came up with the idea, how long the design took to build and how many K’NEX pieces were used.

A panel of judges comprised of K’NEX employees will select semi-finalists; an online vote will determine ten winners and Joel Glickman, inventor of K’NEX, will choose the three Grand Prize Winners.

The K’NEXpert Search is open to U.S. and Canadian residents and there is no purchase necessary. For the Official Rules, and more information on K’NEX, the contest and previous winners, visit http://www.knex.com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Aimee Cirucci
K'NEX Brands
215-977-7722 209
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