K’NEX Brands Launches Third Annual Fundraising Initiative to Benefit The United Way

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K’NEX Brands, the construction toy company focused on Building Worlds Kids Love™, announced a fundraising initiative benefiting The United Way.

We’re proud to support The United Way again this year

K’NEX Brands, the construction toy company focused on Building Worlds Kids Love™, announced a fundraising initiative benefiting The United Way. K’NEX is donating 10% of sales from KNEX.com during the month of March to the North Penn United Way chapter and accepting additional donations through its website.

“We’re proud to support The United Way again this year,” said Michael Araten, president of K’NEX Brands. “The recent tragedies in New Zealand and Japan underscored the importance of gratitude and giving back. Raising funds for an organization like The United Way which provides vital aid around the world is more important now than ever.”

The partnership allows K’NEX to support The United Way’s goal of producing results in the areas of education, income and health. The funds raised will further the United Way’s mission to improve lives by mobilizing the caring power of communities to advance the common good.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

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Aimee Cirucci
Knex
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