Knowledge.ca offers new interactive experience

Partners with Work at Play to design slick new website and engage fans using social media

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"Through this new website, Knowledge is able to service their existing audience better and truly capture the engagement-generation via interactive features and full length online programs"

Burnaby, B.C. (PRWEB) November 26, 2009

Today Knowledge launched a new, interactive space for British Columbians. With a fresh look and creative design, Knowledge.ca extends the television experience by streaming full length programs and promos, motivating interaction with programming, and providing new revenue opportunities. For users of all ages, Knowledge.ca offers exceptional functionality, navigation and search capabilities for an intuitive and easy-to-use experience.

“Knowledge.ca is an experience that will deepen user engagement with our broadcasting service”, says Rudy Buttignol, President and CEO of Knowledge. ”By delivering digital broadcast content in an interactive environment anywhere, anytime, Knowledge is connecting British Columbians to local and global perspectives, and most importantly, to each other.”

Knowledge.ca offers a compelling new design and content showcasing Knowledge programming. Key features include:

View program schedules integrated with on-air video promotions
Rate and comment on specific programs
Browse upcoming programming and sort by title, topic, video or viewer ratings
View a selection of full-length programs online
Set email reminders for upcoming Knowledge programs
Donate or renew your partnership with an improved donation process
Design complements the broadcast experience of Knowledge

Today Knowledge also entered the world of social media with the launch of its Facebook and Twitter pages. Both are accessible from Knowledge.ca. Fans and followers can receive the latest news from the public broadcaster and interact by sharing ideas and comments. Mobile applications are currently in development.

Knowledge partnered with Vancouver digital agency Work at Play to build Knowledge.ca. Work at Play specializes in digital strategy, design, development, social media and applications for the music, gaming and entertainment industries. Working with major brands and entertainment properties around the world, they offer clients strategic consulting, website design, online development and user experience services.

“We are very excited about the new Knowledge.ca and we are honored that Knowledge has chosen Work at Play to be their partner during this transformation,” says Jordan Willms, Digital Strategist for Work at Play. “Through this new website, Knowledge is able to service their existing audience better and truly capture the engagement-generation via interactive features and full length online programs.”

Work At Play built the site using several open source software products and is powered by Drupal, a content management system.

About Knowledge:
Knowledge (http://www.knowledge.ca) is B.C.’s public educational broadcaster and the destination for commercial-free creative documentaries, arts & culture and children’s programs from Canada and around the world. Knowledge plays a vital role in supporting the independent production community in B.C. and the rest of Canada by commissioning, pre-licensing and acquiring programming.

About Work at Play:
Work at Play (http://www.workatplay.com) builds digital experiences that are capturing the engagement generation. For the past decade, famous brands like Mattel, BMW Films, MTV, Knowledge Network and Rocky Mountain Bikes have trusted Work at Play’s special blend of strategy, technology and design to achieve their goals. Headquartered in Vancouver, British Columbia, Work at Play was recently recognized as one of the region’s fastest growing companies.

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