Joining forces with iContact to expand awareness and provide educationally-focused content about business solutions such as email marketing is not only good for business, but good for economic recovery and growth as well.
Durham, NC (Vocus) May 5, 2010
iContact, an industry leader in email marketing services for small and mid-sized businesses, and Knowledge Institute, specialists in entrepreneurial education and development, today announced a joint partnership to help more entrepreneurs learn about and connect with no-cost business mentoring programs and productivity-enhancing email marketing solutions.
This collaboration builds upon the public/private social network established by Knowledge Institute to educate and drive small business startup and growth, along with iContact’s feature rich email marketing solutions. Smaller ventures may operate more efficiently and compete more effectively with the increased access to business assistance programs and education about email marketing strategies that support business development objectives.
“There are thousands of business mentors available across the country through government and non-profit programs like SCORE, Small Business Development Centers and Women’s Business Centers,” said Deborah Osgood, President of Knowledge Institute. “Joining forces with iContact to expand awareness and provide educationally-focused content about business solutions such as email marketing is not only good for business, but good for economic recovery and growth as well.”
Knowledge Institute's public/private social networks encompass web portals, social and traditional media communication channels and business-to-business influence organizations that collectively interact to promote awareness, access and use of free and low-cost business assistance programs and resources. iContact email marketing solutions allow businesses, non-profit organizations, and associations to create, publish, and track email newsletters, surveys and
auto-responders. Additional features include email design templates and an iContact community where customers can post content and network with other customers to increase brand awareness and sales.
“We are pleased to collaborate with Knowledge Institute in this social networking and educational initiative,” said Jeff Taylor, Director of Business Development for iContact. “iContact believes strongly in corporate social responsibility and this relationship advances entrepreneurial education and access to local programs and people who can help with most any aspect of business management and growth.”
About Knowledge Institute:
Launched in 1998, Knowledge Institute is a think tank and consortium of experts that specialize in entrepreneurial education, development and marketing communications. As creators and sponsors of multiple business-to-business resource and referral communities, Knowledge Institute is driving economic recovery and job creation through small business startup and growth. The U.S Small Business Administration (SBA), government agencies, Fortune 500 companies and nonprofit economic development agencies have formally recognized Knowledge Institute for its economic development impact and small business development contributions.
With more than 63,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Intuit, Vonage, Symantec, International Paper, LG Electronics and ReMax, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods
For media inquiries, contact Chuck Hester, APR, Communications Director, 919.459.1451.
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