Our belief is that the measurable results of this campaign to be superb, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message
Atlanta, GA (PRWEB) December 19, 2006
KnowledgeStorm Inc., the Internet's top-ranked search resource for technology solutions and information, announced that it has won the Gold Award and the Emerging Media Series was named a “Top 50 Campaign” as part of the 2006 Magellan Awards. The Magellan Awards is an international competition that recognizes excellence in professional communications campaigns.
“Our belief is that the measurable results of this campaign to be superb, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message,” said Christine Kennedy, LACP Managing Director.
KnowledgeStorm’s Emerging Media Series was one of more than 400 entries received during the 2006 competition and one of 27 entries in its category and competition class. The Gold Award is the second highest honor in each category. The campaign was also ranked 26th overall within the Top 50 Campaigns. The “Top 50 Campaigns” designation recognizes the highest ranked entries across all competition classes and categories.
“We are pleased to achieve this level of recognition for one of KnowledgeStorm’s most successful campaigns to date, in terms of media coverage, return on investment and response from our customers and prospects,” said Heather Foster, director of marketing, KnowledgeStorm. “We feel that the Emerging Media Series provided great insight into B2B technology buyer’s attitudes on podcasts, blogs, online video and more, while offering some guidance to technology vendors who may be looking at more targeted ways to get ”top of mind” with their customers.”
KnowledgeStorm’s Emerging Media Series is a series of surveys, conducted in partnership with Universal McCann Between July and October 2006, over one million B2B business and IT professionals were solicited to respond to a series of questions on how, when and why they used emerging media as part of their buying decision process. The more than 13,000 responses were comprised in three studies on podcasts, blogs/rss and online video, social networks and Wikis that are currently available for free on the nowledgeStorm Website.
KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call 877- 340-9274 or visit http://www.knowledgestorm.com
KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm Inc.
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