Marketers can use the data presented to decide which tactics from white paper syndication to podcasting — to budget more for 2007, and to defend their budgets to management
Atlanta, GA (PRWEB) August 31, 2006
KnowledgeStorm Inc., the Internet’s top-ranked search resource for technology solutions and information, in partnership with MarketingSherpa, recently hosted a Webcast titled: New Business Technology Marketing Benchmarks: 2006-2007 Data and Trends.
“This Webcast is packed with practical statistics, data and results, as well as testimonials that marketers can utilize to improve their marketing strategies,” said Heather Foster, director of marketing, KnowledgeStorm. “Marketers looking to effectively market technology products and services will find this event a valuable tool in their 2007 budget planning process.”
The Webcast revealed the results of a comprehensive study MarketingSherpa conducted in June 2006, surveying 1,900 B2B marketers in software, hardware and technology services industries. During the Webcast, the results of the survey were revealed, and technology marketers gained insights and useful data on: B2B email and search engine marketing strategies; how B2B marketers are budgeting (online vs. offline); best lead generation tactics; what technology marketers might be doing wrong and quick improvements to aid ROI; and why podcasting, blogs, white paper syndication and Webcasts are critical marketing channels for every technology marketer.
“Marketers can use the data presented to decide which tactics from white paper syndication to podcasting — to budget more for 2007, and to defend their budgets to management,” said Anne Holland, president of MarketingSherpa. “In an age when sales cycles are lengthening, marketers can use this practical data to generate better leads and nurture those leads more effectively.”
“We are pleased to once again partner with MarketingSherpa to present the results of their Technology Marketing Benchmark Guide,” said Foster. “B2B marketers are craving this type of information, and MarketingSherpa does an excellent job of presenting this data in format that is easy for marketers to understand and implement.”
To learn more, listen to the replay of this Webcast: New Business Technology Marketing Benchmarks: 2006-2007 Data and Trends.
KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit http://www.knowledgestorm.com.
More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site http://www.marketingsherpa.com.
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