Know More Media and b5media Announce Partnership
Blog network Know More Media will license the publishing technology and utilize the advertising sales network of blog network b5media in exchange for equity.
Orange County, CA (PRWEB) November 7, 2007 -- Know More Media, an online publisher of business information and news, and one of the world's leading business blog networks, has entered into a partnership with b5media, one of the world's largest blog networks. As part of the agreement, Know More Media will license b5media's core publishing technology, distribution, payment, and infrastructure platforms. In addition to platform licensing, Know More Media will also leverage b5media's extensive advertising sales network and relationships. b5media will exclusively represent and sell advertising on behalf of the Know More Media business blog network. In exchange for these services, b5media will be acquiring a portion of equity in Know More Media. While this partnership agreement is designed to benefit both parties, the companies will remain separate entities with separate management and publishing teams.
"It is a tremendous opportunity for Know More Media to be associated with b5media. We have looked to them as a standard for blog networks and are anxious to access their experience and expertise," said Hal Halladay, CEO of Know More Media. "This partnership enables us to focus on our audience, our quality business content, and our writers; and we believe it will lead to a more stable publishing platform as well as substantial incremental traffic and revenue growth."
"b5media has always been a fan of niche networks that reach a very specific audience, and so the ability to come alongside the fantastic Know More Media team and provide our technical and ad sales platform while allowing them to focus on what they are best at - producing great content - is an ideal situation for us," said Jeremy Wright, CEO of b5media. "We are believers in collaboration and in growing the overall reach of our industry, so anytime we can partner with a great company it's incredibly exciting for us!"
The announcement was made as both companies are participating in the BlogWorld & New Media Expo in Las Vegas Nov 8-9.
About Know More Media
Know More Media (www.KnowMoreMedia.com) is an online publisher of business information and news, headquartered in Orange County, CA. The Know More Media business blog network includes more than 100 niche business blogs that attract over one million unique visitors a month. Its expert business writers contribute valuable business-related blog content to the online world. Its writers are typically practicing authorities in their fields, who provide their business advice and knowledge to business readers through a various blog topics such as management, customer service, finance, advertising, international business, and entrepreneurship.
About b5media
b5media (www.b5media.com) is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company's blogs attract more than ten million unique visitors a month.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1Mb3ZlLU1hZ24tWmV0YS1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.