(PRWEB) June 11, 2008
Australian customers are flocking to Kogan Technologies a new consumer LCD TV and electronics brand in Australia. Kogan offers the best value technology at cheap prices for consumers.
By cutting out the middle men, and selling only online Kogan sells LCD TV products, GPS units, digital photo frame products, and GPS watches at wholesale value.
Kogan's unique business model has been so successful that international expansion is planned for the near future. New Zealand customers can already pick up some cheap Kogan technology products. The full range, including high definition LCD TVs, GPS units, GPS watches, and digital photo frame products will become available in July.
In November, the brand will expand into the United States of America. Kogan also plans to sell the entire product range in the United Kingdom by March 2009.
Kogan was founded in Melbourne by 25 year old Ruslan Kogan. He was recently judged as one of the top 30 entrepreneurs in Australia under 30 years of age.
Customers can head over to the company's new website, at http://www.kogan.com.au and browse the product range and digital photo frame offerings, get in touch with a Kogan employee, and engage with Ruslan Kogan in his blog (http://www.kogan.com.au/blog).
The most exciting product in Kogan's range is Australia's cheapest 42" 1080P Full HD LCD TV. Kogan's unique business model allows the company to cut out the middle men, passing on savings to customers at a price of just AU$1,399. This makes it significantly cheaper than any other brand in Australia.
Kogan is a fully owned Australian company established in 2006 by entrepreneur Ruslan Kogan. Seeking a better deal on a big screen LCD television or digital photo frame, Mr Kogan sourced units direct from Chinese manufacturers - the same manufacturers for some of biggest names in the consumer electronics industry. In the process, Mr Kogan developed a unique business model that passes the savings of dealing direct with the manufacturers onto Australian consumers.
Shifting away from traditional ways of retail selling of consumer technology, Kogan sells half its products directly through its website and the other half through no reserve auctions on eBay, http://myworld.ebay.com.au/kogan_direct, allowing the market to dictate pricing, which can be as little as 99 cents.
Ruslan Kogan regularly travels to China to be involved in the design process of all of his products, and is constantly testing new products to ensure their quality. Kogan's unique blend of quality technology and value for money offers price-conscious Australian technology consumers a real choice.