Kolcraft Announces 6-Month Long 65th Anniversary Promotion of Baby Products

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Kolcraft is celebrating 65 years of serving families with quality baby products. Monthly sweepstakes will have thousands of dollars in prizes for baby and family.

There’s nothing more important to our success than the families who choose Kolcraft baby products each & every day.

This year Kolcraft Enterprises announces its 65th anniversary, and to celebrate, the family owned and operated baby product company is rolling out a 6 month promotion with 5 incredible prize packages, focusing on each one of Kolcraft’s popular brands.

“We are overjoyed to be celebrating 65 years of making parent’s lives easier with quality products families have depended on for decades,” said Tom Koltun, President and third-generation owner of Kolcraft. “There’s nothing more important to our success than the families who choose Kolcraft baby products each and every day.”

Families can enter each of the contests online during the different promotional periods, starting 6/5/2011 and running through 12/31/2011 at Kolcraft's anniversary website. The themed prize packages not only celebrate the Kolcraft brand, but also Contours®, Kolcraft’s premium line of baby products, and the select licenses that Kolcraft has partnered with for many years including Sealy®, Jeep® and Sesame Street®.

The promotion kicks off this summer with the “Families on the Go with Jeep” promotion, running from 6/5/2011-7/16/2011. Since 2000, Kolcraft has partnered with the automotive brand Jeep, (a historic brand celebrating its own 70th anniversary this year), to create a collection of baby products including baby strollers and baby carriers for adventurous Moms and Dads who love to explore the world with their families. Jeep baby gear and an exclusive Jeep luggage set will be awarded.

It continues with the “Summer of Sesame Street” promotion from 7/17/2011-8/27/2011. Kolcraft introduced Sesame Street baby products in 2004, designing entertaining and educational products like a talking Elmo potty chair that cheers on toddlers learning to potty train and activity centers that convert to walkers as children learn to walk, both of which will be part of the prize packages.

Moms and dads will fall in love with sleeping on a new Sealy mattress. The “Sealy New Baby, New Bed” promotion runs from 8/25/2011-10/8/2011 and focuses on supportive and safe sleep with prizes for babies like crib mattresses and pads, and luxurious prizes for Mom like maternity and nursing pillows, and a grand prize of a new Sealy adult mattress set.

Next, Kolcraft’s premium baby product brand, Contours, is highlighted from 10/9/2011-11/19/2011 with the “Contours Share the Moment” promotion where parents can submit imagery of special family moments, and enter to win premium Contours gear including the popular Options 3-Wheeler stroller.

The anniversary period culminates with the “Kolcraft-From Our Family to Yours” promotion over the holidays. In celebration of three generations of the family-owned, family-trusted baby brand, Kolcraft will host a final contest from 11/20/11-12/31/11 where a family will win $650 worth of baby products for every room in their house.

“We are proud to have partnerships with some of the most recognized and respected brands in America,” said Andy Newmark, Senior Vice President of Sales and Marketing. “Families love these historic brands and we want to celebrate our 65th anniversary by paying homage to our entire family of brands.”

Families can visit http://www.kolcraft.com/65-anniversary for more information and details for on how to enter to win each contest.

Kolcraft Enterprises, Inc.®, an industry leader in the design and marketing of juvenile products since 1946, continues to be committed to quality products and service. As a family owned business, Kolcraft continues to promote an entrepreneurial approach in the development of “must have” baby products that make parents’ and caregivers’ lives easier.

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Michelle Halm
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