We encourage companies to monitor relevant conversations before 'jumping' into the social media pond. This information can have a very positive effect for both online and offline communications. Think of it as the world’s largest real-time focus group.
Kansas City, MO (PRWEB) August 17, 2010
Chris Kovac, director of social influence at Nicholson Kovac Inc., will speak at the Integrated Marketing Summit in Chicago on Tuesday, August 24, about integrated social media and social engagement best practices.
Registration and information for the event at the Rosemont Hilton O’Hare, 5550 North River Road, can be found at http://www.integratedmarketingsummit.com.
Kovac will discuss how to integrate social media into traditional and online marketing communications, as well as offer tips on social influence (media) marketing, the importance of social media monitoring and more.
“I believe there’s a lot of untapped opportunity for integrating social media into traditional marketing communications,” Kovac said. “Social media can drive offline conversations, and traditional media can drive conversations in the social media channel. With the proliferation of social media sites, it is important to have a cohesive and relevant message, regardless of the medium.”
Social media offers marketers a unique and interactive platform to communicate with their target audience, Kovac said, emphasizing the opportunities this offers companies across numerous industries.
“We encourage companies to monitor relevant conversations in the social media channel before ‘jumping’ into the social media pond,” Kovac said. “Technology can help facilitate listening, but you still need someone to interpret the data. This information can have a very positive effect for both online and offline communications. Think of it as the world’s largest real-time focus group.”
Kovac has more than 14 years of experience in strategically grounded interactive marketing communications and has been involved in a number of interactive marketing disciplines for the agency, including search engine optimization and marketing (SEO and SEM), e-mail communications, Web analytics, online research and social media.
He has worked with many Fortune 500 companies and other top brands including Sprint LTD, 3M HealthCare, Owens-Illinois (O-I), Wellmark Blue Cross and Blue Shield, Pfizer, Merck, Genentech, FMC, Dictionary.com and many others. He is also a board member for the Kansas City chapter of the Business Marketing Association.
The 2010 Integrated Marketing Summit (IMS) will feature two keynote presentations and more than 30 expert speakers from agencies, service providers and companies on the leading edge of integrated marketing. The focus of the summit is to provide marketing and sales professionals with the best practices, technologies and expertise they need to Drive Revenue Rapidly. Presentations will focus on a broad spectrum of topics including social media and public relations, online and offline marketing, marketing automation and lead management, tracking return on marketing investment, and integrated marketing best practices and case studies.
“The Integrated Marketing Summit is emerging as one of the premier marketing conferences in the country,” Kovac said. “IMS is different from other conferences, as integration is the main focus, regardless of the medium.”
About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant IngenuitySM a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. For additional information, visit http://www.nicholsonkovac.com.
About Integrated Marketing Summit
IMS is the signature summit for marketing and sales professionals in both B-to-B and B-to-C markets throughout the United States. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format. Additionally, the IMS offers hands-on workshops the day after the conference. For more information about IMS, visit http://www.integratedmarketingsummit.com.
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