Koyono Sues Fashion Giant 7 for All Mankind (A VF Corp. Brand) for Trademark Infringement

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Koyono seeks to prevent 7 for All Mankind from infringing on Koyono's registered Slimmy® trademark.

Koyono Slimmy®

Koyono Slimmy®

If 7 for All Mankind made a diet drink, that would be one thing; but it is quite another for them to be using our trademark without our permission on clothing so closely associated with our line of Slimmy® accessories (wallets, business card cases, etc.).

Koyono Company announced that it has filed a lawsuit in the United States District Court for the Southern District of Ohio (Court Case Number:    3:11-cv-00047-TMR) against 7 for All Mankind, LLC, a VF Corporation brand. Koyono seeks to prevent 7 for All Mankind from infringing on Koyono's registered Slimmy® trademark in conjunction with a premium line of 7 for All Mankind jeans.

Koyono obtained the Slimmy® trademark in 2005 after selling the company's popular Slimmy® products for several years. Koyono's original filing for the trademark dates to July, 12th 2004 and Koyono has been using the Slimmy® mark since 2003.

"We made a good faith attempt to amicably settle this matter without the need for a lawsuit, but our communications with 7 for All Mankind were never answered. This is a regrettable development. Koyono is a small company and we really do not like conflict, especially with a Goliath like VF Corporation,” said Jay Yoo, president of Koyono. "If 7 for All Mankind made a diet drink, that would be one thing; but it is quite another for them to be using our trademark without our permission on clothing so closely associated with our line of Slimmy® accessories (wallets, business card cases, etc.)."

"7 for All Mankind and Koyono are targeting the same Internet savvy, fashion conscious consumers and, therefore, there is a real likelihood of confusion in the marketplace," Yoo concluded.

With its lawsuit, Koyono is seeking injunctive relief and punitive damages to prevent 7 for All Mankind from copying Koyono's Slimmy® trademark. For more information on the Koyono Slimmy® product line, please visit http://www.koyono.com and http://www.superslimmy.com.

About Koyono Co.

Koyono is a purveyor of apparel and accessories that unify technology and fashion for fluid living on-the-go. Koyono markets products through on-line stores at Koyono.com, Amazon.com, and SuperSlimmy.com. In 2006, Koyono received worldwide recognition for being one of the first designers of iPod® enabled clothing. Koyono is headquartered in Cleveland, Ohio.

Koyono® and Slimmy® are registered trademarks of Koyono Co. in the United States. All other trademarks mentioned in this document are the property of their respective owners.

Press Contact: Jay Yoo | press(at)koyono(dot)com | 216-223-8129

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Jay Yoo
Koyono
216-223-8129
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