Designer Barclay Butera Signs with Kravet Inc. for Line of Textiles and Trims; Butera Also Signs Separate Lifestyle Licensing Program with Stone America LLC

Prominent furnishings and lifestyle designer Barclay Butera, known especially for his blending of color and texture to create casually elegant living, has entered into an exclusive agreement with the prestigious Kravet Collections, a division of Kravet Inc. Butera will work with Kravet to develop a line of textiles and trims to be released in 2008. The Kravet Collections line will focus on the designer’s appeal to a broad clientèle through his commitment to color, texture and detail, all of which help to define his brand of lifestyle, and which will complement and ad depth to Kravet’s existing line of influential collections and licensees, which include Barbara Barry and Joseph Abboud.

LOS ANGELES, CA (PRWEB) September 21, 2006 -- Prominent furnishings and lifestyle designer Barclay Butera, known especially for his blending of color and texture to create casually elegant living, has entered into an exclusive agreement with the prestigious Kravet Collections, a division of Kravet Inc. Butera will work with Kravet to develop a line of textiles and trims to be released in 2008.

Barclay Butera is all about creating a beautifully elegant and livable environment and I am confident that the licensing community will respond to his vision by expanding on his leadership in home and lifestyle design.

The Kravet Collections line will focus on the designer’s appeal to a broad clientèle through his commitment to color, texture and detail, all of which help to define his brand of lifestyle, and which will complement and ad depth to Kravet’s existing line of influential collections and licensees, which include Barbara Barry and Joseph Abboud. Says Butera, “I’m very excited to be involved in such an incredible joint venture with a company and people that I’ve long admired. They have a very strong vision for their company and I look forward to being actively involved in the design and the creation of the collection.”

“We are thrilled to have Barclay Butera bring his unique point of view and signature style through a new and exclusive collection of fabrics for Kravet,” remarks Cary Kravet, President of Kravet Inc. “We believe that a noted and published designer like Barclay will be an inspiration to our customers and a welcomed addition to the varied licenses in the Kravet Collections division."

Since 1993, the designer has built a strong company and lifestyle brand based on his passion for living well and providing a lifestyle of luxury with comfort…a personal haven. His classic styling – both in his own furniture (Barclay Butera Home) and throughout his home designs – speaks of influence from European, American and Far East traditions. He adds to these ideas a modern twist to complete the transitional aesthetic that is uniquely Barclay Butera’s. He finds inspiration from fashion, travel, and film of all cultural periods. His special personal affinity for the quintessential mid-20th century American style of old Hollywood, emphasizes clean, classic, tailored lines and the importance of detail.

To take these ideas into a variety of directions beyond his line with Kravet Inc., Butera has also signed a deal with Stone America Licensing, LLC, one of the nation’s leading licensing and marketing firms. The newly launched licensing program will expand on the designer’s lifestyle brand by offering his designs for licensing to other major categories including furnishings, lighting, bedding, bath, home fragrance and fashion. Says Robert Stone, President of Stone America, “Barclay Butera is all about creating a beautifully elegant and livable environment and I am confident that the licensing community will respond to his vision by expanding on his leadership in home and lifestyle design.”

Butera states, “Stone America is the perfect partner to take my designs to a wider domestic and international audience. They have an outstanding track record and a strong commitment to a focused program to expand my presence in the marketplace.” The designer adds, “With both Kravet and Stone America’s support of my vision, their individual abilities to recognize new ideas, and their strengths in their respective industries, we will bring a whole new influence to the home furnishings and interior design industry.”

About Barclay Butera
Barclay Butera, Inc. (BBI), Butera’s 13-year old corporation is based in Newport Beach, CA, and entails the Barclay Butera retail/to-the-trade collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT. Barclay Butera Home, Inc. (BBH) is home to both the Barclay Butera Home line, distributed through over 300 retailers nationwide, and to Barclay Butera Home retail and designer showrooms, including a location in Los Angeles’ Pacific Design Center and New York’s Design & Decoration Building. Butera designs and manufactures his products in Los Angeles, CA. (www.barclaybuterahome.com) He recently completed the grand entryway for House & Garden’s Hamptons Design Showhouse; the master suite for House Beautiful’s Miami Designer Showhouse; and his debut segment on NBC’s “Today Show.” He has appeared in the New York Times, Los Angeles Times, Wall Street Journal, Elle Décor, House Beautiful (Top 125 Designers), InStyle, Western Interior & Design, Elements of Living (Top 50 Designers) and many more shelter, trade, and other consumer publications.

About Kravet Inc.
Kravet is a fourth generation, privately held family business with headquarters in Bethpage, New York. The company offers the widest range of quality and fashion forward fabrics in the decorative fabrics industry, with designs that range from traditional to the newest in contemporary colors and patterns. In 1992, the company introduced Kravet Furniture, an ever-expanding division that already offers multiple upholstered and occasional furniture collections. Kravet celebrated their 88th year in 2006. The company continues to grow by focusing its efforts on licensing names which appropriately complement fabrics and trimmings as well as new ventures in upholstered furniture and furnishings such as carpets and lighting.

About Stone America Marketing
Stone America Licensing, one of the nation’s premier full-service licensing firms, specializes in enhancing brand equity for some of the world’s leading companies, individuals, trademarks and logos. Stone’s unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand integrity. Stone America has extensive experience in branded trademark extension licensing and has been involved in licensing of many Fortune 100 brands. (www.stoneamerica.com)

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