KIPCO Launches Second Stage of Dyslexia Campaign
KUWAIT CITY (Business Wire EON/PRWEB ) November 18, 2007 --
KIPCO – the Kuwait Projects Company –
has launched the second stage of its exclusive sponsorship of a campaign
to raise pubic awareness about dyslexia.
The campaign is being run in cooperation with the Masharee Al Khair
Charity and the Kuwait Dyslexia Association (KDA). In its second stage
the campaign will focus on, the effects of the condition and the
obstacles that sufferers face.
Speaking at a press conference to launch the new phase of the
campaign, the KDA Chief Executive Mr Mohammed Al Qatamy, said
that awareness about dyslexia and its effects had been greatly improved:
“The first phase of the campaign has raised
public awareness about dyslexia and the problems it causes. Our four
dedicated telephone hotlines have received hundreds of telephone calls
from inside and outside Kuwait asking for help. We have been able to
answer questions about the condition and provide practical advice. Added
to this, the Ministry of Education in Kuwait has responded positively to
our campaign by establishing a Dyslexia High Committee for Governmental
Schools to enhance educational methods and improve curriculums in Kuwait.”
Mr Al Qatamy explained that the second phase of the campaign will
highlight the obstacles and challenges that people with dyslexia face
and illustrate the relationships that dyslexics have with their family,
teachers and colleagues. The campaign will also be working with teachers
and school staff on how to recognize and deal with dyslexic students.
During the press conference, the KDA explained that it encourages
systematic research into dyslexia both inside and outside Kuwait. The
Association has translated dyslexia tests from English into Arabic so
that local people affected by the condition can be tested easily. The
KDA has also prepared educational curriculums that help students who
suffer from this condition improve their learning skills.
Ms Abeer Al Omar, Assistant Vice President of KIPCO’s
Corporate Communications Department said:
“The first phase of the campaign succeeded in
raising public awareness about dyslexia as a hidden condition that
affects thousands of people, highlighted the benefits of early diagnosis
and showed that specialist help can make all the difference. The second
phase of the campaign will focus on real life examples of people that
have overcome the condition and the help they have received from their
family members, school teachers and friends. The campaign will use a
series of media interviews, TV and cinema advertising and public events
to demonstrate that dyslexia can be successfully treated.
“KIPCO has sponsored this important campaign,
because as a socially responsible company that is committed to the
future of Kuwait, we feel it’s our duty to
give a different perspective on dyslexia and thereby help the thousands
of people who suffer from it.”
See the original story at: http://eon.businesswire.com/releases/kuwait/dyslexia/prweb570509.htm
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