Instead, they take steps in a downturn to proactively position themselves for success and profit at the expense of less aggressive, less focused competitors.
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Redwood City, CA (Vocus) January 22, 2009
L2M Associates, Inc. today announced that it is launching the Ready4Rebound™ marketing action program. Designed to help organizations evaluate and prioritize their marketing activities, the program will focus on opportunities available as a result of today's current economic conditions as well as those that will be available when the economy rebounds.
Ready4Rebound will include a strategic assessment of the organization's current marketing environment, identification of a key area for short-term marketing program focus, and development of a specific set of actionable 30-, 60- and 90-day goals with clear metrics to measure success. Program participants have access to L2M Associates Marketing Master, Linda Popky, who has over 25 years experience across many facets of marketing, including experience with B2B and technology companies as well as small businesses and startups.
"Market leaders and best-of-breed companies don't just around and wait for conditions to improve," said L2M President Linda Popky. "Instead, they take steps in a downturn to proactively position themselves for success and profit at the expense of less aggressive, less focused competitors."
Participants may choose to focus on addressing an existing marketing strategy, program, or set of goals or examine how they can refocus their products and services to address a new target market area. The Ready4Rebound program offers a range of affordable options so that organizations can choose those services that meet their particular situation.
About Linda Popky
Linda Popky is a speaker, educator, and author, who has been quoted and featured in leading online and print business and trade publications. She is the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches courses in Branding Strategy and Measuring Return on Marketing, and on the Advisory Board for the Marketing Management program at the UC Santa Cruz Extension Silicon Valley Extension, where she teaches Introduction to Sales & Marketing Tactics. The president of Women in Consulting, a San Francisco Bay Area-based organization of over 400 consultants in more than 30 consulting specialties, Linda is also the author of Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success.
About L2M Associates
L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. For more information, visit http://www.L2Massociates.com or contact 650-281-4854.