The business lessons to be learned in the Umbrella Series really know no boundaries
Fort Wayne, Ind. (Vocus) August 21, 2008
LaBov & Beyond's Umbrella Series is going global, and its first international stop will be South Korea. Copies of the Umbrella Series, LaBov & Beyond's collection of illustrated business parables geared at helping companies energize and engage employees and maximize sales potential and brand awareness, are currently being printed and published in South Korea.
The Seoul-based Kyujang Publishing Company approached LaBov & Beyond in late 2007 with a serious interest in translating the Umbrella Series into the Korean language and then publishing it for the domestic market there. An agreement was quickly reached, and the books were printed and put into distribution in early March by Happinion, an imprint of Kyujang Publishing Company. Printing and distribution is expected to continue through the end of 2008.
"We are very delighted to publish these engaging, enlightening stories here," Deborah Lee, director of subsidiary rights for Kyujang Publishing Company, says. "We know the stories of the Umbrella Series will reach out to our readers and have a significant impact on them."
LaBov & Beyond president and CEO Barry LaBov authored the Umbrella Series books, along with the subsequent Umbrella Collection of business stories, as a way to bring to full color the common internal issues and challenges many of his agency's clients face on a daily basis. The books' popularity led to them being acted out in plays for corporate and teambuilding events across the country. And now, they've gone international.
"The business lessons to be learned in the Umbrella Series really know no boundaries," says Barry LaBov, president and CEO of LaBov & Beyond and author of the Umbrella Series. "Business and commerce become more global every day, which make these stories relevant and insightful to more people around the world every day."
Publication of the Umbrella Series books in additional international markets is a possibility for LaBov & Beyond and the Umbrella Series, he adds.
About LaBov & Beyond, Inc.
LaBov & Beyond, Inc., founded in 1981, is a marketing, communications, advertising and training company that focuses on clients with dealer/distributor networks. These clients come from a variety of industries--automotive, recreational vehicle, trucking, consumer appliance, insurance and finance, to name a few. The company specializes in comprehensive creative development and production involving a number of disciplines working in a range of media that includes video, interactive and print. In addition to its Fort Wayne, Indiana, headquarters, LaBov & Beyond maintains a full-service office in Auburn Hills, Michigan, and is in the process of opening an office in Herndon, Virginia. You can learn more about the company by visiting it online at http://www.labov.com.
Writer/Editor, Public Relations Coordinator
kerb @ labov.com
# # #