I understand the simple pleasure of eating an unforgettable grilled cheese sandwich and when millions of Americans share the same craving, I am open to sharing my secrets to help them make their own sandwiches memorable.
Los Angeles, CA (Vocus) April 1, 2010
The celebrated grilled cheese has always been an American favorite, and it’s about to get even bigger. La Brea Bakery’s founder Chef Nancy Silverton and La Brea Bakery teamed up to create tempting grilled cheese recipes in celebration of April’s Grilled Cheese Month to empower home chefs to create their own special grilled cheese events at home.
Known as the ultimate comfort food, over 25 million Americans eat grilled cheese at least twice a month. With consumer palates constantly evolving, upscale versions of the classic grilled cheese are in demand. La Brea Bakery is responding by offering deliciously refined recipes inspired by Nancy Silverton’s Sandwich Book. Over 15 years ago, Silverton, who is an avid grilled cheese aficionado, decided to convert the patio of her award-winning Los Angeles restaurant, Campanile, into a grilled cheese sandwich bar. Thursday’s Sandwich Night became so popular that Silverton wrote her book to inspire restaurant guests to start grilled cheese traditions of their own.
"Whether it’s because of childhood memories or the comfort of certain ingredients combined together, everybody loves sandwiches," says Silverton. "I understand the simple pleasure of eating an unforgettable grilled cheese sandwich and when millions of Americans share the same craving, I am open to sharing my secrets to help them make their own sandwiches memorable."
On April 14th, Silverton is scheduled to showcase never-before-seen grilled cheese recipes on the Today Show with Al Roker. Exclusive recipes from this segment will be posted on the Today Show website and on La Brea Bakery’s Facebook page. Later that day, Silverton will talk “grilled cheese” on the Martha Stewart Living Radio program via Sirius XM satellite radio.
To up the grilled cheese ante, La Brea Bakery is partnering with Foodbuzz.com as the ‘Flavor of the Month’ for April to encourage bloggers within the community to create their own specialty grilled cheese sandwiches using La Brea Bakery bread. Visitors to the Foodbuzz.com website will have a chance to view the blog posts including these recipes for further inspiration.
"Having such food enthusiasts as the Foodbuzz community involved with this program just shows us where grilled cheese is going," says Jon Davis, vice president of culinary development at La Brea Bakery. "Grilled cheese is something that we have been doing in our Original Bakery for 20 years, but now we’re just taking it to the next level. When the American public designates a month to something meaningful to them, you pay attention and give them the best you have to offer."
For more information on Chef Nancy Silverton’s appearance on the Today Show or Martha Stewart Living Radio or to view or publish La Brea Bakery’s Grilled Cheese Month recipes visit http://www.labreabakery.com/grilledcheese or contact kbrucker(at)labreabakery(dot)com.
Founded in 1989 by a James Beard award-winning pastry chef, La Brea Bakery, Inc. is the leading US producer of par-baked artisan breads distributed to foodservice and grocery retail businesses. The company maintains ownership of its original flagship storefront in Los Angeles, CA, in addition to a casual dining restaurant in Anaheim, CA. Recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers, La Brea Bakery is continually ranked as the No. 1 artisan bread brand in the country. La Brea Bakery is owned by Aryzta, AG, a global leader in specialty bakery brands. For more information, visit http://www.labreabakery.com.
La Brea Bakery, Inc.
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