La Cense Beef Launches Series of Online Videos with Delicious and Easy to Follow Recipes Showcased by Master Chef Adam Perry Lang

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New Series of Videos Highlight Exciting Cooking Techniques and Recipe Ideas for La Cense's USDA Certified 100 Percent All Natural Grass Fed Beef

His recipes are not only delicious, but are easy to follow and the perfect fit whether you're cooking with your family or for a house full of guests - there's a little something for everyone.

La Cense Beef ("La Cense"), the leader in the grass fed beef industry and the only USDA Certified grass fed beef producer, is excited to announce a collaboration with award-winning Chef Adam Perry Lang to bring consumers a new set of delicious recipes featuring its 100 percent all natural grass fed beef. In these online videos shot on location at La Cense's scenic Montana ranch, Chef Perry Lang, a longstanding fan and friend of La Cense Beef, demonstrates easy to follow recipes for 10 different cuts of beef. They can be viewed online at http://www.lacensebeef.com.

Protégé to world renowned Chef Daniel Boulud, Chef Perry Lang has made a name for himself in both the French cuisine and barbeque arenas. A New York native, Chef Perry Lang fine-tuned his skill at Manhattan's top-rated French restaurants including Le Cirque, Daniel and Chanterelle before working at three star Michelin-rated restaurants Guy Savoy and Marc Meneau in France. He has since made his mark in American cuisine with his unique approach to barbecue and steakhouse fare. Today, he is co-owner of Daisy May's BBQ U.S.A., and a partner in Carnevino in Las Vegas. He has frequently appeared on television programs including The Oprah Winfrey Show, Iron Chef America and The Today Show. Perry Lang attended and graduated from The Culinary Institute of America in 1993.

"Chef Perry Lang is one of the most respected chefs in the world and we are delighted to team up with him on this new set of videos," said La Cense Beef owner William Kriegel.

"His recipes are not only delicious, but are easy to follow and the perfect fit whether you're cooking with your family or for a house full of guests - there's a little something for everyone."

La Cense is launching the video series with five videos featuring Perry Lang grilling outside at the ranch. Perry Lang lights up the grill with cuts including barbeque ribeye, monster steaks and steakburgers. Additional videos showcasing Perry Lang cooking indoors will be available in the coming weeks. The videos not only offer useful cooking techniques and recipes, they also introduce consumers to La Cense's wide selection of cuts of grass fed beef.

"I am a beef fanatic, and I like to have balance in my life. La Cense offers the best choice for grass fed beef because it is leaner, healthier, and has a superb taste, " Chef Perry Lang said. "La Cense is also completely committed to and focused on the process of raising cattle in the most natural and humane way.

La Cense Beef is a pioneer in the grass fed beef industry. The first and only beef producer to receive the United States Department of Agriculture (USDA) "Grass Fed Beef" certification, La Cense successfully endured a rigorous auditing process by third-party Verified Beef. The process included reviewing all ranching practices, its structure and management, training of employees, the inspection of all feeds, records and labels and the administration of all foods and drugs. The audit confirms La Cense cattle to be truly 100 percent grass fed, never exposed to antibiotics, animal by-products or growth promotants, never treated with hormones, and source and age verified. It is only with source and age verification that consumers can be assured that they know what they are buying and can trust specific marketing claims.

Grass fed beef has been recognized to be the best beef option for human health, the animal and the environment. According to numerous studies, grass fed beef is shown to be lower in total fat and calories than grain fed conventional beef. The higher Beta Carotene level in grass fed beef is helpful in reducing the risk of cancer and cardiovascular disease. Grass fed beef is also higher in Omega-3 fatty acids essential for enhancing heart health and reducing the risk of arthritis, obesity, insulin resistance, allergies and autoimmune diseases.

"Chef Perry Lang's recipes, coupled with our USDA certified grass fed beef, provides consumers with something they can't find anywhere else - a delicious, more healthful beef that brings the confidence in quality and process that only La Cense can offer," said William Kriegel.

About La Cense Beef:
The first company to meet the USDA's "grass fed" standard, La Cense Beef is a leading, all-natural cattle ranch focused on raising top-grade Black Angus cattle for exclusive direct-to-consumer beef sale. La Cense's 88,000-acre ranch in southwest Montana follows the principles of sustainable ranching, including free roaming and rotational grazing. The team of La Cense Beef ranchers with years of experience working on Montana land with cattle, help ensure that a humane, stress-free environment is maintained. The La Cense Beef ranch sits at an altitude of 5100 feet in a pristine, vast landscape where the cattle enjoy the most natural, unadulterated life possible. For more information, visit http://www.lacensebeef.com.

Contact:
Emily Porro
Sloane & Company
212-446-1874

Beth Lawrence
La Cense Beef
(212) 351-0537

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