This medical equipment distributor had a long history of success, and we wanted to translate its achievements into visibility and prominence on the Internet
Los Angeles, CA (Vocus) April 6, 2010
LaDezign (http://www.ladezign.com ) has used its proprietary search engine optimization programs to help a medical equipment distributor jump to the top of Google, Bing, Yahoo, and other prominent search engines. LaDezign’s client (company name withheld for confidentiality reasons) supplies new and refurbished medical equipment to hospitals, physicians, technicians, and clinics across the U.S.
Although the company had been providing high quality equipment, such as defibrillators and ultrasound and EKG machines, to the medical profession for over 10 years, it did not have strong visibility on the Internet. When customers were searching the Internet to save money on medical equipment, the company’s listings simply did not show up in the first few pages of search results. Because of this conspicuous absence and the significant loss of business opportunities, the company enlisted LaDezign to boost its search engine and Web 2.0 presence.
LaDezign analyzed the company’s market and Internet strategies and discovered tremendous opportunity to quickly gain more market share. Employing its featured traffic building programs, SEO-TuneupTM and SEO-BoostTM, LaDezign orchestrated a comprehensive SEO campaign to boost the company’s Internet visibility on search engines and Web 2.0 sites like Digg.com. The programs included a wide range of tactics including clearly labeled toll-free numbers and contact links, compelling copy to convey the company’s unique selling proposition, and special attention to the company’s search results in local geographies.
Within just a few weeks after its engagement with LaDezign, the company obtained significantly higher organic search engine rankings on Google, Bing, Yahoo, and several other web properties. The company also was able to leapfrog competitors for a wide range of competitive search terms that were critical to its sales. In addition, the SEO strategies were designed to produce long-term benefits, so the search results success became a permanent fixture of the company’s marketing strategy and not a temporary boost to sales.
“This medical equipment distributor had a long history of success, and we wanted to translate its achievements into visibility and prominence on the Internet,” noted Jason Ciment, CEO of LaDezign. “With our help, they now are reaching more customers, pushing ahead of the competition, and building an excellent online brand. Plus, since they are receiving organic search listings, they’re not paying for any of those clickthroughs, so this has become an extraordinarily efficient marketing method for them,” he added.
LaDezign provides industry-leading search engine optimization and online marketing services to small- and medium-sized businesses across the country. The company is a veteran in the SEO market and uses innovative, legitimate (“white hat”) techniques to take clients to the top of search engine results and beyond. The company’s various programs include SEO-TuneupTM, which features on-page tactics to maximize a company’s search engine rankings, and SEO-BoostTM, which uses link-building, contextually relevant web sites, and keyword-rich links to bolster a company’s SEO efforts. LaDezign also offers convenient, one-stop-shop website design package options, plus a robust content management system, for every type of Internet venture. In addition to unsurpassed SEO experience and a long track record of success, LaDezign delivers world-class customer service to each client. As a result, businesses not only maximize their online marketing strategies, but they also gain the confidence that comes from a reliable, professional, and dedicated partner. To learn more about LaDezign, please visit http://www.ladezign.com.