"This is a terrific win for YouTube and an even better one for fans across the globe,” said Frank Golding, Head of North American Sports for YouTube.
New York, NY and Atlanta, GA (PRWEB) September 11, 2012
Lagardère Unlimited (US) and NMG Media, a division of Neutrino Media Group(NMG) announced today their partnership to develop a new sports and entertainment channel on YouTube’s platform. Unlimited Sports Network (USN), will touch on nearly every aspect of the sports world. The channel will feature cutting edge original programming, live world-class sporting events and unique sports entertainment content from a wide range of athletes and celebrities.
“We’re excited that Lagardère Unlimited and Neutrino have chosen YouTube to showcase their tremendous sports and entertainment content. This is a terrific win for YouTube and an even better one for fans across the globe,” said Frank Golding, Head of North American Sports for YouTube.
Lagardère Unlimited (US) is one of the leading sports and entertainment companies in the country, boasting Phil Mickelson, Joakim Noah, Reggie Bush and Victoria Azarenka among its list of over 450 sports clients. The company is a subsidiary of the Lagardère Group, a French-based multinational media conglomerate. In sports, the Lagardère Unlimited portfolio includes international agencies IEC in Sports, Sportfive, World Sport Group and Upsolut, among others.
“We are really thrilled to be partnering with Neutrino Media Group and YouTube on the Unlimited Sports Network,” said Lagardère Unlimited (US) COO Kevin O’Connor. “With our extensive range of company-wide assets, we are confident we have the resources to build a channel that will provide endless hours of entertainment. As we incorporate our sister companies abroad, the sky will truly be the limit.”
USN will broadcast an unprecedented variety of programming, from intimate reality moments with top stars to a hilarious look at the world of cricket. USN’s live offerings will provide even more diversity, including entertainment offerings like real-time streams from global sporting events to runway shows at New York City Fashion Week.
Neutrino Media Group, led by founder Scott Rosenblum and Abhi Goel on partnering with Lagardère Unlimited (US) on the creation of USN: "This is an exciting opportunity to joint venture with a leading global media partner, Lagardère Unlimited, to launch an innovative sports and entertainment channel with original programming for millions of global viewers. This comes at a time when people want to be able to entertain themselves where ever they are and on the go. We feel fortunate to be to be able work with these great companies and look forward to this venture," said Rosenblum.
Unlimited Sports Network is currently in development, and is expected to launch by end of first quarter 2013.
ABOUT LAGARDERE UNLIMITED (US)
Lagardère Unlimited (US), a division of Lagardère Unlimited (Paris) and a subsidiary of The Lagardère Group, is a world leader in the fields of sport and entertainment. The Lagardère Unlimited companies deploy their expertise in six complementary business lines:
- Distribution of media rights;
- Sale of sports rights and marketing products;
- Production, organization and management of events (including the Rock Opera Mozart, "Elle en scène", the Citi Open and the Dextro Energy Triathlon London);
- Consulting in the management/operation of stadiums, sports grounds and show venues (the Zénith in Paris);
- Representation of sports and arts/entertainment personalities including Michael Vick, Shane Doan, Andy Roddick, Caroline Wozniacki, Andrew Bogut, and Keegan Bradley;
- Management of sports training academies (Lagardère Paris Racing in Paris, the Saddlebrook Academy in the United States).
Lagardère Unlimited employs over 1,000 people, and its activity extends over three continental zones: North and South America, Europe and Africa, and Asia-Pacific and the Middle East.
ABOUT NEUTRINO MEDIA GROUP
Neutrino Media Group (NMG), http://www.neutrinomediagroup.com, based in Atlanta, is a multi-media and technology company. Neutrino partners and joint-venture with Fortune 1000 companies and large international brands to deliver innovative technology, mobile applications, branded entertainment, marketing and media products to the market place. Neutrino’s interactive and media divisions produce content and applications that connect with diverse audiences and users wherever they are while providing unprecedented reach to an ever expanding group of targeted users. Neutrino’s development strategy of leveraged collaboration, development and marketing through integrated media is unique and has thrust it into the forefront of multi media convergence.