Laguna Hills, CA (PRWEB) June 30, 2013
The business of CrossFit has exploded in recent years across the United States and the world. This popularity has also created many preconceived ideas of what a CrossFit gym is like. Left Coast CrossFit sets out to prove that a CrossFit affiliate can be quite different from the stereotype. Their aim is to serve a different population in a very different way, and succeed in a tough business environment at the same time.
With the explosion in popularity of CrossFit gyms throughout the United States, it can be hard for a new affiliate to stand out from the crowd, especially in a CrossFit hotbed such as Southern California. Left Coast CrossFit provides a different kind of community where members have fun and suffer through workouts together, offering a real framework of support for each other. Owner Stephen Gizzi explains, "We aim to forge elite fitness but not elitism. Our gym is a fun place to try, fail, succeed and ultimately grow together."
It’s this community that Gizzi believes will create success for the new affiliate. Serving the areas of South Orange County such as Laguna Hills, Mission Viejo, Laguna Niguel and the surrounding cities means that Left Coast CrossFit can draw in a wide variety of individuals.
Gizzi embraces this diversity saying, “The bonds forged among members through suffering together in a workout side by side are strong and result in a tight knit, inclusive community that fosters a change in lifestyle that cannot be achieved alone. In a time where technology has virtually eradicated opportunities for community, we find this extremely valuable.” He also believes that the population his gym is surrounded by is made up of exactly the kind of vibrant, active people his gym caters to.
CrossFit is becoming well known for creating that tight knit community, complete with its own language, imagery and attitude that some outside of CrossFit may find intimidating. Gizzi’s goal is to reinforce the fact that CrossFit is at its core a community of like minded people working to better themselves and each other.
Hoping to display the real nature of their gym, their attitude and their members, Left Coast CrossFit has produced a promotional video that can be seen at the following address: https://www.youtube.com/watch?v=XgBK9QwDUtU
Left Coast CrossFit is offering one month of classes for $99 as a trial membership. To find out more, please visit http://www.leftcoastcrossfit.com.
(949) 229 LCCF
(949) 229 5223