Landing Page Optimization Success –- Pure Flo Experiences 118% Increase in Online Conversions

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Southern California’s leading provider of fresh drinking water grows customer base from landing page testing.

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The performance of the Landing Page test greatly exceeded our expectations

Southern California’s leading provider of pure, great-tasting drinking water, Pure Flo, has greatly expanded their customer base through optimization and testing of their web pages. Pure Flo was looking to improve the user experience for both existing customers as well as new visitors to their site that arrived from the search engines, and provide more detailed information on the benefits of their home and business water delivery services.

After a detailed investigation of many organizations proficient in landing page design, Pure Flo contracted with San Diego-based Engine Ready. The partnership between Pure Flo and Engine Ready entailed online marketing strategy development, comprehensive management of pay per click campaigns, landing page consultation, design, development and testing.

Shortly after Engine Ready completed its market study phase of Pure Flo’s products, customer demographics, and competitive landscape, Engine Ready produced mock-ups of web pages designed to convert a higher percentage of web visitors to Pure Flo customers.

Within 1 month of going live with the newly designed landing page, Pure Flo was experiencing a 118% increase in their online conversion rate and a 253% increase in the number online leads.

“The performance of the Landing Page test greatly exceeded our expectations”, reports Engine Ready CEO Jamie Smith. “We were thrilled with the number of new leads generated and are very much looking forward to additional landing page tests with PureFlo.”

“In today’s market, high quality leads and clicks are invaluable”, adds PureFlo CEO Brian Grant. “The landing pages created by Engine Ready provide the tools that lead to the competitive advantage our business needs.”

About Pure Flo
Established in 1958, Pure Flo Water Company has been providing pure, great-tasting drinking water to San Diego homes and businesses for more than 50 years. Locally owned and operated, Pure Flo provides clean, refreshing water from our own local well.

Our family-owned business understands the value of customer service. At Pure Flo, our standards are high and our dedicated, friendly staff enjoys serving our many loyal customers.

About Engine Ready, Inc.
Engine Ready, Inc. is a top tier provider of search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $8.1 million in annual media spend, Engine Ready was the first organization to combine the power of website analytics with search marketing.

For information: or phone: 1 (888) 283-0882


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