WordStream Announces New Webinar: Best Practices for Landing Page and Ad Copy Testing

WordStream Partners With Unbounce to Present New Webinar, “Best Practices for Testing PPC Landing Pages & Ad Copy”

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Using better optimized landing pages for your PPC campaigns can lead to multiple benefits that increase your ROI: higher conversion rates, lower cost per click, reduced bounce rate and improved Quality Score and Ad Rank.

Boston, MA (PRWEB) June 19, 2012

WordStream Inc., a provider of PPC management software and solutions, is partnering with Unbounce to present a new webinar ,“Best Practices for Testing PPC Landing Pages & Ad Copy,” live on Wednesday, June 20 at 1:00 PM EDT.

This free webinar, co-presented by WordStream founder and CTO Larry Kim and Unbounce’s Carlos del Rio, Director of Conversion Analysis & Digital Strategy, will demonstrate the importance of landing page and ad copy testing for optimizing PPC performance and lowering costs.

Webinar attendees can expect to learn:

  •     Why landing page and ad copy testing is critical to improving performance.
  •     Tips for creating the best combination of landing page and ad copy to drive stellar PPC results.
  •     Testing tools and techniques – what, when and how to test.
  •     A real-world case study – how the experts at Unbounce tested their way to a killer landing page that drove 74% more conversions.

Using better optimized landing pages for your PPC campaigns can lead to multiple benefits that increase your ROI: higher conversion rates, lower cost per click, reduced bounce rate and improved Quality Score and Ad Rank.

Learn how optimizing landing pages and ad copy through testing can deliver superior PPC results that will help grow your business. Sign up now to attend this free webinar, “Best Practices for Testing PPC Landing Pages & Ad Copy.”

About WordStream

WordStream Inc. provides online marketing tools and PPC software that help marketers conduct better Google keyword research and get better results from their PPC and SEO efforts. WordStream’s PPC experts help deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search.

WordStream has garnered positive attention in the past for its free PPC tool, the AdWords Performance Grader, which evaluates users’ Google AdWords campaigns and provides suggestions for improvement. The pay-per-click advertising company WordStream also offers industry-recognized Google keyword tools influenced by the latest search trends in addition to PPC bidding software that helps businesses grow and drive better results. For more information, visit us at http://www.wordstream.com

Contact:
WordStream Press Contact:
Laura Taylor, 617-849-6124
VP of Acquisition
ltaylor (at) wordstream (dot) com

About Unbounce

Unbounce is a DIY landing page platform that enables marketers to create, publish, and A/B split test landing pages without the knowledge of HTML. The Unbounce platform also includes built-in lead generation page templates, click through pages, and landing page creation tools. For more information about Unbounce, visit http://www.unbounce.com


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