Lands’ End Rewards Kids Creativity With Its “Every Tee Tells A Story” Contest

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Two winners to have their work featured on graphic tees this fall

“We congratulate the winners on their wonderful designs. The creativity and imagination showcased by all the contest entries was simply inspiring. It’s amazing what kids can create when given the chance to express themselves,” said Liz Pierce, Lands’ End.

Lands’ End searched the nation for the next great kids' artists to contribute their work to the company’s upcoming winter line. Today Lands’ End announced the winners of the “Every Tee Tells A Story” graphic tee contest are Riley O’Callaghan, age 9, from Gaithersburg, Md., and Thomas West, age 11, from Quarryville, Pa.

O’Callaghan’s and West’s winning designs will be featured on a long-sleeved tee in Lands’ End’s Winter Graphic Tee collection. In addition, both will receive a $500 Lands’ End Gift Card, plus a $1,000 donation from Lands’ End to support their school’s art program. As part of the “Every Tee Tells A Story” contest, Lands’ End donated $10,000 to DonorsChoose.org to fund educational art requests at schools nationwide.

Penguins on Parade
The two winning designs, each depicting a penguin, will be available for purchase at landsend.com for $16.50 and available for viewing in an online gallery, along with select entries, at http://www.landsend.com/thehub on Sept. 29. From July 28 through Sept. 7, Lands’ End invited kids ages 4 to 11 to submit drawings based on the theme of cold weather adventure.

“We congratulate the winners on their wonderful designs. The creativity and imagination showcased by all the contest entries was simply inspiring. It’s amazing what kids can create when given the chance to express themselves,” said Liz Pierce, senior design director, Lands’ End. “This has been a great contest that’s also helping a great cause. We hope our donation to DonorsChoose.org will help school art programs continue to help other budding artists realize their creative potential.”    

Riley O’Callaghan, Gaithersburg, Md.
O’Callaghan’s winning design features a whimsical penguin in an “I 'Heart' Winter” T-shirt surrounded by snow.

“When I first heard I won the contest I didn’t believe it. I really like to draw cartoons so I made a cartoon-like penguin dressed for winter,” explained O’Callaghan. “It feels so cool knowing that kids will be wearing my design on a shirt!”

Christ Episcopal School in Rockville, Md., where O’Callaghan attends, plans to use the $1,000 donation for a schoolwide tapestry mural project and a large drying rack for the art room.

Thomas West, Quarryville, Pa.
West’s winning design showcases an adventurous penguin on a snowboard.

“My favorite kind of art is drawing,” West shared. “When I thought about ‘Arctic Exploration,’ a penguin came to mind right away. I pictured him on a snowboard, doing this great jump. It will be so incredibly awesome to see my drawing on a T-shirt.”

St. Philomena Academy in East Fallowfield, Pa., where West attends, plans to use the $1,000 donation to offer scholarships for specialized instruction to gifted art students.

School Support with DonorsChoose.org
In 2010, Lands’ End has committed to give back $1 million to schools. As part of the “Every Tee Tells A Story” contest, Lands’ End donated $10,000 to DonorsChoose.org to fund art-related requests from kindergarten through 5th grade teachers throughout the nation. For more details on the previous DonorsChoose.org projects supported by Lands’ End please visit the Lands’ End giving page at: http://www.donorschoose.org/donors/viewChallenge.html?id=28212&1271177212049.

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation.

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Michele Casper
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