Lands’ End to Give Back $1 Million to Schools in 2010

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Million Dollar Difference – Get Your Share.

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Lands' End to give back $1 million to schools in 2010. Visit www.landsend.com/difference to get your share.

“With thousands of schools across the nation facing critical budget cuts yet again, Lands’ End is stepping up to help them generate funds through the Lands’ End School Rewards program and the Double the Difference sweepstakes,” said Adam Weil, Lands' End.

It’s no secret that our nation’s schools can use financial support. Seventy-six percent of school districts described their economic situation as “inadequately funded,” in a recent survey by the American Association of School Administrators(1).

Since 1998, Lands’ End has helped schools raise funds by giving cash back on the net sales of school uniform purchases to Preferred Schools through its School Rewards program. Lands’ End today announced that it is raising its commitment by giving back $1 million to schools in 2010. To celebrate the news, a “Double the Difference” sweepstakes is launching March 1, 2010, to give every school in the United States a chance to win money just by telling Lands’ End how they use their fundraising dollars.

“With thousands of schools across the nation facing critical budget cuts yet again, Lands’ End is stepping up to help them easily generate funds through the Lands’ End School Rewards program and the Double the Difference sweepstakes,” said Adam Weil, director of School Uniforms, Lands’ End. “Our million-dollar commitment in 2010 will do even more to help schools maintain vital resources to provide the best education to kids across the nation.”

“We’ve had nothing but a positive experience working with Lands’ End and their school uniforms program,” said Marilyn Martini, admissions director for St. Patrick School in Larkspur, Calif. “Parents love the high-quality products and easy ordering — while we get a fantastic opportunity to supplement our Parent Teacher Group’s budget with the cash-back rewards. They’ve purchased some great and much-needed items such as laptops and microscopes for our students. It’s a winning situation for everyone.”

Double the Difference Fundraising Sweepstakes for All Schools

Beginning March 1, 2010, through March 31, 2010, every school in the United States is invited to enter the “Double the Difference” sweepstakes by completing the entry form at landsend.com/difference and writing a brief explanation of how they plan to use their fundraising dollars. Four winning schools will be randomly selected from all submitted entries to double their fundraising efforts up to $1,500 per school. Winners will be selected and announced on or about April 12, 2010. To learn more about the “Double the Difference” sweepstakes, visit landsend.com/difference or call 1-800-741-6311.

A Lands’ End Legacy of Giving Back to Schools

Lands’ End has a legacy of giving back to the communities and schools where it does business. In the years 2008 and 2009 combined, Lands’ End gave more than $1.5 million to Preferred Schools through all of their programs and scholarships.

To participate in the Lands’ End School Rewards program, schools must register to be a Preferred School. To qualify, schools need to be K-12 having a 501(c)(3) or 509(a) tax exempt status under the Internal Revenue Code. Qualified schools receive a Preferred School number and work with Lands’ End to share the number with parents. Schools can call 1-800-741-6311 to request a Preferred School information packet.

Preferred Schools agree to work with Lands’ End as a school clothing provider and make Lands’ End School catalogs available to parents throughout the year. For a school to receive credit for the Lands’ End School Rewards program, parents must specify the Preferred School number when placing an order. The Lands’ End School Rewards checks are issued once a year in March.

About Lands’ End School
Lands’ End offers uniforms and school-appropriate clothing in sizes for children and adults, designed to meet dress-code requirements. Lands’ End School includes gym wear such as sweatshirts and sweatpants on to which the school’s logo can be applied. Lands’ End offers its school uniform apparel all year, including slim, plus and husky sizing. To help schools, the Lands’ End School Rewards program gives participating schools a percentage back on net sales of school uniforms. Lands’ End School is available online at http://www.landsend.com/school and via the Lands’ End School catalog. To request a catalog or order by phone, call 1-800-469-2222.

About Lands’ End
Lands’ End® is one of the world’s largest retailers of clothing for the family. In addition, Lands’ End offers an innovative collection of fine quality goods for the home. Lands’ End merchandise can be purchased online at http://www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands’ End Shop at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands’ End merchandise is Guaranteed. Period.®

(1) Noelle M. Emerson and Robert S. McCord, “One Year Later: How the Economic Downturn Continues to Impact School Districts,” October 2009, American Association of School Administrators.

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Michele Casper
Lands' End
(608) 935-4633
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