Growing Education Through Gardening

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Lands’ End’s “Way to Grow” Sweepstakes Supports Student Gardening Projects and Science Initiatives

“Small steps such as planting a seed can make a big difference in our world. By supporting school gardening and science projects we can help more kids have access to activities that teach important life lessons,” said Adam Weil, Lands' End.

There are many small steps people can take to help the environment, including taking the opportunity to teach kids about planting seeds. According to research from the National Gardening Association, kids who participated in gardening programs saw a 96 percent improvement in environmental attitudes.(1) Beginning April 5, 2010, through May 14, 2010, Lands’ End is launching “Way to Grow: Plant a Seed, Make a Difference,” a nationwide initiative to connect kids, parents and schools through gardening.

“Small steps such as planting a seed can make a big difference in our world. By supporting school gardening and science projects we can help more kids have access to activities that teach important life lessons,” said Adam Weil, director of School Uniforms, Lands’ End. “As we approach the 40th Anniversary of Earth Day, we hope to draw attention to the small steps families and schools can take to help the environment.”

As part of the initiative, parents and teachers can enter and vote for their school in the “Way to Grow” sweepstakes by visiting http://www.landsend.com/thehub. At the end of May, Lands’ End will award 15 schools that have the most votes with up to $2,500 to support school science and gardening programs.

School Support with DonorsChoose.org
In the spirit of launching the “Way to Grow” program, Lands’ End partnered with DonorsChoose.org to pick 15 schools nationwide with educational gardening requests. The selected kindergarten through 5th grade teachers were seeking support and funding to start and/or sustain gardening lessons and projects for their students. The Lands’ End donations will complete projects at these schools that range from establishing a school garden to developing a gardening-related science curriculum.

Plant A Sunflower, Grow A Smile
To encourage parents and kids to join the fun, Lands’ End will include a packet of 100-percent organic Russian Mammoth Sunflower seeds with Lands’ End Kids online purchases beginning April 5, 2010. Limited quantities of seeds will also be available at Lands’ End Shops at Sears and Inlet locations in Minneapolis, Boston, Chicago and Madison, Wis.

The sunflowers can be started in pots and transplanted outside or seeded directly into the ground once it has fully warmed. The Russian Mammoth variety climbs 8 to 10 feet high with blooms that can reach 8 to 14 inches wide – a sight that’s sure to delight children of all ages. Visit landsend.com/thehub for information on fun sunflower activities to do with kids.

About Lands’ End
Lands’ End® is one of the world’s largest retailers of clothing for the family. In addition, Lands’ End offers an innovative collection of fine quality goods for the home. Lands’ End merchandise can be purchased online at http://www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands’ End Shop at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands’ End merchandise is Guaranteed. Period.®

(1) National Gardening Association, “Evaluation Summary – Fall 2008/Spring 2009 NGA Grant Winners,”
http://www.kidsgardening.com/grants/2009-evaluation-summary.asp

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Michele Casper
Lands' End
(608) 935-4633
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