Our new brand identity represents the next stage of LAN’s evolution from a Video Remote Interpretation company to the leader in trusted healthcare communications.
Columbus, Ohio (PRWEB) January 29, 2013
Language Access Network, LLC is pleased to unveil their new brand identity today on the company’s redesigned website (available at http://www.lan.us). The brand — anchored by the tagline, "Connect. Communicate. Care." — represents the evolution LAN has undergone since inception in 2003.
As the leader in building trusted healthcare communications and encounters, LAN is broadening its focus from the two-way nature of communication to a logo more representative of diversity and connectedness. The new logo represents the company’s view of communication as the fundamental key to empowering patients and providers to establish relationships based on clear communication in order to drive the best possible opportunity and access to efficient and high quality patient care.
“Language Access Network is driven to help change healthcare communication for the better,” said James Edwards, CEO of Language Access Network. "Our new brand identity represents the next stage of LAN’s evolution from a Video Remote Interpretation company to the leader in trusted healthcare communications.”
As one the first video remote interpretation innovators, LAN has focused on providing a unified healthcare communications platform dedicated to ease of use. The Company’s new slogan of “Connect. Communicate. Care.” represents this mission to create solutions to patient communication issues that are simple and compassionate.
“I am proud that the Company I founded in 2003 has built a reputation of excellence and innovation in an industry of critical importance,” said Andrew Panos, Founder and Chief Operating Officer. “This new identity is the next logical step and forms the foundation for our continued growth and success.”
LAN’s new brand identity will be showcased in its updated website. The new corporate website builds on the company’s brand equity and communicates its messaging in a clean, easily digestible format. The updated brand identity and website were designed and built by Plush Digital.
To complement the brand and website enhancements, LAN is proud to expand its social media presence on Twitter, Facebook and LinkedIn, where we will share topics of interest and invite discussion for the industry and its professionals. Join the conversation.
About Language Access Network, LLC.
Language Access Network, LLC (“LAN”) is the leader in trusted healthcare communications. LAN provides video remote interpretation (VRI) services to hospitals and other medical venues nationwide. As a result of LAN being physician owned and solely focused on healthcare, the Company has unique insight into how to drive better outcomes, improve patient satisfaction and be a true partner to our client hospitals. Targeted towards Limited English Proficient and Deaf and Hard-of-Hearing patient populations, LAN provides its rapidly growing client base (currently over 200 medical facilities nationwide) with 24/7/365 access to the highest quality & trained interpreters available via our centralized video language centers.
More information is available at http://www.lan.us.