The U.S. Comes Looking for Lanocreme's Latest 'Summer Range'
Lanocorp is a world-wide market leader for lanolin-based beauty products and has recently launched its new Summer Range of lanolin based creams which have been several years in development. The Summer Range is ideal for women in warmer climates who want guaranteed sun protection and effective moisturizing without a greasy film on their skin.
Christchurch, New Zealand (PRWEB) June 7, 2007 -- Lanocreme range of lanolin-based beauty products such as lanolin cream, lanolin lotion, lanolin oil and lip balms is one of New Zealand's export success stories.
In the past five years it has established a major brand presence in China, Taiwan and Russia for its lanolin creams, collagen creams, placenta creams, Vitamin E skin care products and a host of other natural beauty products. In these markets Lanocreme now has brand recognition on a par with global beauty brands.
However, given that Lanocreme has not been marketed in the USA it's been a pleasant surprise for Lanocorp's Managing Director Tim McIver to find US customers beating a path to Lanocreme's door - or more precisely, its website.
"We're getting a steady stream of internet inquiries and orders every day from the US from people who can't believe how great Lanocreme is. US women in particular are excited about our new Summer Range and keep asking where they can buy it locally."
Lanocorp recently launched its new Summer Range of lanolin based creams which have been several years in development and which McIver is very excited about. "We've created a remarkable natural formulation which provides a high degree of sun protection, is light and non-greasy and works well under make-up."
Lanocorp's new Summer Range Face Cream, Moisturising Hand Cream and Moisturising Milk come with an SPF of 15+ and Lanolin, Aloe Vera and Vitamin E to nourish and protect the skin from dehydration and sun exposure. The Facial Cleanser is a light Summer formulation and the Summer Range's Refreshing Toner contains Aloe Vera and Vitamin E to soothe and heal sun-exposed skin.
The Summer Range is ideal for women in warmer climates who want guaranteed sun protection and effective moisturizing without a greasy film on their skin. Working women in the US have to cope with hot summers, air conditioning that dehydrates the skin and the need to present a smart, professional face everyday at work.
"Lanocreme's Summer Range is ideal for these women," says McIver, "and somehow, the secret's out on the Web."
This unexpected interest clearly demonstrates strong latent demand in the US for Lanocreme's natural approach to beauty and is behind Lanocorp's recent decision to accelerate its plans to establish a US distribution network. The New Zealand company is confident that they have the expertise and resources to take on the demands of the US market.
"We are trading successfully with leading international retail chains in Asia and Russia where demand for international quality brands is sky rocketing as consumers become increasingly sophisticated in their purchasing patterns. It takes a robust business model to compete successfully in these markets going through massive development and change."
But Lanocorp's success isn't just about having a robust business model; having the right product also helps. Lanocorp is a world-wide market leader for lanolin-based beauty products such as lanolin cream, lanolin lotion, lanolin oil and lip balms. The company has seen demand for its products grow rapidly over the past fifteen years. Lanocreme's strength has always been its appeal as a natural beauty product from a renewable source.
Lanocreme has built a loyal customer following around the world as consumers increasingly appreciate the power of natural ingredients and the healing and protective roles they have performed for centuries. Lanolin is recognized and scientifically proven as an excellent emollient which moisturizes, nourishes and protects the skin.
Lanocreme's unique formulations incorporating Lanolin and other beneficial natural ingredients help skin regenerate and repair to promote a healthier and more youthful complexion. Lanocorp's Collagen range which includes Collagen Cream, Collagen Night Cream, Collagen Eye Cream and Collagen Lotion has proved a success in every market. The Vitamin E range which includes Vitamin E Cream Vitamin E Lotion has enjoyed similar success, particularly among customers with sensitive or problem skin. One devoted US customer says, "I have never found any product that worked on my skin problems like this does."
Lanocreme's loyal customer base testifies to its ability to protect and heal sensitive skin. 'Lanocreme Cream has worked a miracle on my husband's hands,' says one delighted customer from Arizona. Her husband, a jeweler, suffered from a metal allergy causing skin irritation which had not responded to years of steroid cream treatment. Equally satisfied is the New York medical doctor who says, "Lanocreme has proved to be extremely effective therapy for my hands that are dry and irritated from constant scrubbing and the wearing of latex surgical gloves."
With devoted US customers already conducting a viral marketing campaign on its behalf, Lanocreme's growth in the US looks set to outpace even the rapid growth it has achieved with the tiger economies of Asia and Russia.
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