eMetrics Marketing Optimization Summit to Offer Laredo Group Research & Measurement Course

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Marketers Need to Be Accountable for Interactive Advertising Dollars.

Laredo Group

We're pleased to be partnering with eMetrics to offer this course to their attendees

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eMetrics Summit and The Laredo Group today announced a content partnership which will afford eMetrics Marketing Optimization Summit attendees the opportunity to take the Intelligent Research, Targeting & Measurement of Interactive Ads and Audiences one-day course immediately prior to attending the summit. The course will be offered October 20 at the Hilton Alexandria Mark Center, Alexandria, VA, just outside of Washington D.C.

The Intelligent Research, Targeting & Measurement of Interactive Ads and Audiences course is designed to give marketers and agencies the knowledge and tools they need to identify their target audience, how to reach that target and then how to measure the effectiveness of their ads.

"As marketers and agencies are under mounting pressure to justify marketing dollars, they need to invest in understanding how to research and measure their interactive campaigns," says Jim Sterne, producer of the eMetrics Marketing Optimization Summit. "Since Laredo Group has been the leading interactive advertising training company for over 10 years, it was a natural fit for us to turn to them to offer this course to eMetrics attendees. This gives our attendees the convenience of taking this in-depth course immediately prior to 3 days of speakers and workshops on all the metrics that are being measured in interactive today."

"We're pleased to be partnering with eMetrics to offer this course to their attendees," says Leslie Laredo, president and founder of The Laredo Group. "Marketing staff and agencies need to understand that it's much more than just measuring impressions and click-thru rates and they need to be able to explain that to the C-level executives. Attendees will leave this course knowing exactly what to measure and how to do it."

Intelligent Research, Targeting & Measurement of Interactive Ads and Audiences will teach how to use the tools of interactive media to better understand and be more efficient in reaching online audiences as well as how to use the results of online campaigns to refine and optimize campaigns. The course will give agencies and advertisers the insight they need to find and measure the effectiveness of online campaigns through web and media analytics. Publishers will gain insights on how their clients use research and measurement and how to better understand their needs and demands for campaign effectiveness. The training covers the fundamentals of campaign goal planning and data collection, how to use collected data to identify opportunities, how to use behavioral and other targeting approaches to reach the right audience and how to use the many research tools available today to ask the right questions and get the right answers surrounding online marketing strategies.

Registrations are now being taken for Intelligent Research, Targeting & Measurement of Interactive Ads and Audiences on October 20 in Washington, D.C. at http://www.laredogroup.com/emetrics/. Seats are limited.

About the eMetrics Marketing Optimization Summit:
Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. Sponsors for the Washington DC event October 20-21, 2008, include Omniture, ForeSee Results, Google Analytics, WebTrends, Technology Leaders, iPerceptions, SiteSpect, Magnify 360, Amadesa, Hitwise, Coremetrics, Lyris and many more.

eMetrics Marketing Optimization Summits take place in San Francisco, Washington, DC, Toronto, London, Munich and Stockholm.

About the Laredo Group:
Founded in 1996 and now headquartered in the greater Fort Lauderdale, Florida area, The Laredo Group is the leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The digital marketing training client list of The Laredo Group includes many of the world's largest and most successful companies as well as smaller firms, start-ups and many industry associations.

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