We knew there was demand for Vegas Arrow-themed merchandise when we started seeing people make their own, non-approved items
Las Vegas, NV (PRWEB) May 10, 2008
VEGAS.com and Marshall Retail Group recently unveiled five store-within-a-store concepts in retail locations around Las Vegas. Part of a multi-year, multi-faceted deal, MRG and VEGAS.com have partnered to provide quirky and fun Las Vegas souvenirs and iconic Vegas merchandise.
The following Las Vegas shopping locations open May 8:
- Citta Delle Luci inside the Venetian Grand Canal Shoppes
- Welcome to Las Vegas Store inside the Venetian Grand Canal Shoppes
- Welcome to Las Vegas Store at Bally's
- Desert Brats inside the Planet Hollywood Miracle Mile Mall
- Vegas Express at New York-New York
Each of the five Marshall Retail locations has a dedicated VEGAS Arrow section of the store with scores of VEGAS Arrow-branded merchandise and product lines, including glassware, apparel and souvenirs, with the ever-present neon sign pointing the way. All of the merchandise was selected and designed to tie into the popular imagery and feelings that people have about Vegas. Cool VEGAS items include a sexy, rhinestone-studded VEGAS arrow tank top for women; a Vegas-sized, large VEGAS shot glass; and VEGAS flip flops the leave behind the VEGAS arrow logo, so everyone knows where you've been.
"VEGAS.com's red arrow is now an iconic symbol of Vegas," said Michael C. Wilkins, president and chief executive officer of Marshall Retail Group. "Adding VEGAS Arrow merchandise at our retail locations really enhances our product mix for visitors."
All apparel items come with a tag that contains a promotional code which can be redeemed for a discount on Las Vegas travel booked through the VEGAS.com website.
"We knew there was demand for Vegas Arrow-themed merchandise when we started seeing people make their own, non-approved items," said Howard Lefkowitz, president of VEGAS.com. "Now Vegas fans can truly Vegasize their lives with a range of unique items, ranging from ballcaps that have a built-in opener so you never have to wait to pop open your beer to a Vegas air freshener that, naturally, has the scent of luck. By the way, luck smells a little different to everyone."
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on http://www.vegas.com and http://espanol.vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.
About Marshall Retail Group
The Marshall Retail Group owns and operates stores in more than 70 locations, primarily in major casino-hotels in Las Vegas, Nev.; Fort Lauderdale, Fla.; Tunica, Miss.; and Atlantic City, N.J. Their portfolio of stores includes logo souvenir and sundry shops, apparel, shoes and accessories boutiques, and Harley-Davidson stores. Each store is designed to maximize revenues and profitability by carefully catering to visitor demographics specific to the location. MRG is well known and highly respected for its in-depth understanding of the retail market and the purchasing habits of leisure customers. By leveraging the company's years of experience, MRG has earned a reputation for running one of the most efficient retail operations in the casino and resort industry.
# # #