"97% Natural, drug free, and proven to be safe and effective."
Azusa, CA (PRWEB) September 04, 2012
In clinical studies, Lashem® Measurable Difference Eyelash Enhancing Serum formula confirms a 66% increase in lash density in just four weeks with a total increase of 72% in six weeks. This is a significant improvement to the original formula which showed 40% thicker lashes in six weeks. Chrislie’s President, Rhonda Baron commented that, “when we introduced the Lashem® product we were determined to find a natural, efficacious way to enhance eyelashes without the use of harmful ingredients. While a 40% increase was good, we were committed to improving that as much as possible. We are thrilled to be experiencing such fabulous new results while maintaining our drug-free position.”
In the new study, participants applied two coats of Lashem® Measurable Difference Lash Gel to their upper lash line every night. A clearly visible improvement in lash length and thickness can be seen in the measurements taken at two, four and six weeks using a Canon 5-DMII camera calibrated with micrometers to accurately calculate distal length and width. The company expects to find continued increases with even longer use of the Gel. The growth cycle for eyelashes is three to four months, much more rapid than the three to six years for hair. As a result, eyelash density should continue to advance as the cycle continues.
Recognizing the opportunity for a drug free, natural product in the eyelash enhancement category, Chrislie Formulations introduced Lashem® Measurable Difference Eyelash & Brow Serum to the US market earlier this year. Lashem® has been gaining distribution in key professional and online accounts as a result of competitive eyelash growth products recently being recalled as well as consumer concerns regarding the potential side effects from ingredients in many eyelash serums. As demand for natural products has increased, the drug-free formula for the Lashem® Serum has seen a 500% increase in distribution and sales. Lashem® is paraben, prostaglandin and fragrance free and is not tested on animals.
According to 101Eyelashes.com, an ingredient in question in some eyelash serums is a prostaglandin analog, Latanoprost, which was used in replacement of a previous active ingredient and prescription drug, bimatoprost. Latanoprost works very similar to bimatoprost and is used as a drug for glaucoma, but not approved for cosmetic purposes. Side effects of prostaglandin have been said to be a permanent darkening of the eye color from blue or green to brown, eyelashes turning brittle, itching, irritation and discoloration of the skin around the eyes.