Latinos Have New Option for Loan Applications

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LenderNest, Inc creates Creditoymas to help Latino customers receive loans.

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LenderNest, Inc has launched Creditoymas ( to connect Latino consumers with banks and financial institutions, making it easier for them to finalize loan transactions.

Creditoymas was created and designed to target the Latino market, which is rapidly growing with in terms of buying power. Creditoymas understands the Latino Market and knows that many of customers do not have proper documentation to qualify for a regular and standard mortgage loan. To assist with these consumers, Creditoymas has financial affiliates who can process these loans.

According to LenderNest's consumer research studies, the Latino consumers have a good to excellent credit status. When studying the Latino Market, LenderNest marketed Creditoymas by posting billboards and by sponsoring ads in Yahoo!, Google, MSN, different radio stations and local Spanish newspapers. Through this campaign, LenderNest found that its current customers felt more comfortable dealing with solid companies over the phone or online rather than going to the neighborhood realtor or financial institution.

Creditoymas does not use automatic filters and underwriting software to evaluate the consumer information, which eliminates options and opportunities for consumers and, in many cases, provides unreal quotes and terms. In the mortgage world, it takes more than a credit score or filters to make a firm decision or to give a real mortgage quote.

LenderNest has also purchased other Spanish domains, such as to assist Latino consumers to find a certified Realtor nationwide, to assist Latinos to re-established or to build their credit history, to assist Latinos in ordering credit reports, credit scores, and carfax reports, and to assist them with finding auto dealers.

LenderNest is working on a patent-pending site where banks can bid in real time to get the best rates for consumers.

About Creditoymas

Latino consumers can visit or call 1 800 955 6378 to request a loan. Creditoymas will give this credit information to financial affiliates, omitting personal information. The affiliates then review the information via a REAL TIME BOARD. Once they make a decision, they will contact Creditoymas to acquire the customer and finalize the financial transaction.

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Sandra Tobiasson

704 602 3008

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Sandra Tobiasson
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