Market consolidation, dropping economic growth rates, and changing buyer expectations are affecting how medical device companies do business.
Rochester, NY (PRWEB) December 18, 2014
Marketing and IP development company PLS Launch Solutions and documentation specialists Novatek Communications recently partnered to create a series of articles and reference materials to help medical device companies successfully launch new products.
The companies’ Medical Device Product Launch blog series, which ran in October, features product launch planning and implementation strategies as well as tips for public relations and customer engagement. Free downloads include a Customer Engagement Tip Sheet, Product Launch Documentation Planning Guide, PR Roadmap Template, and PR Toolkit. The full collection of resources can be found at http://www.launchsolutions.com/medicaldevice.
Both companies work in medical device product launch, helping reduce the risk of delay by facilitating documentation and marketing activities. Launch Solutions President Michele Nichols and Novatek President Amy Castronova saw the need for new resources to help manufacturers navigate the changing medical device landscape.
“Market consolidation, dropping economic growth rates, and changing buyer expectations are affecting how medical device companies do business,” Nichols said. “Our goal for the product launch series was to provide tools that help companies reduce risk and cost, grow their business and better meet the changing needs of their customers.”
About PLS Launch Solutions
PLS Launch Solutions (http://www.launchsolutions.com) specializes in marketing and IP development for photonics, optics, nanotech, instrumentation and other engineering-driven companies looking to grow. Launch Solutions works with companies around the world to create and execute marketing strategies and develop intellectual property. The team includes marketing consultants, writers, designers, web/SEO specialists, and patent agents from diverse business and technical backgrounds, all focused on helping clients increase sales and meet business objectives.
About Novatek Communications, Inc.
Since 1989, Novatek Communications (http://www.novatekcom.com) has helped companies in regulated and deadline-driven environments launch new products and capture key processes. Novatek provides technical writing and training services to medical device companies and other manufacturers launching new products, setting up a QMS, or facing regulatory and compliance challenges. Novatek’s custom documentation and training materials result in Active Knowledge—knowledge that improves usability and customer satisfaction. Delivering the right information to each audience and in the most effective format is what distinguishes Novatek’s modern documentation from standard technical writing; it’s learning through training.