ASAE Young Professional Committee Activist Lauren Wolfe Promoted to Director of Marketing

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Lauren Wolfe, an active member of ASAE & The Center's Young Professional Committee, has been promoted to director of marketing for CK Marketing Solutions, Inc. It's an impressive accomplishment for someone who graduated from college three short years ago and was originally hired as a marketing specialist.

At ASAE & The Center we recognize young professionals as valuable members and the future of the association industry. At this year's Annual Meeting and Exposition, the level of outreach and planned engagement for young professionals was unprecedented and we credit Lauren and the YPC team for their efforts.

Lauren Wolfe of CK Marketing Solutions, Inc. has been promoted to director of marketing, handling marketing communications campaigns for association clients. It is an impressive accomplishment for someone who graduated from college three short years ago.

Lauren Wolfe is currently serving a third term on the American Society of Association Executives (ASAE) & The Center [Young Professional Committee and as sub-chair of the membership outreach and social media committee where she serves as leader creating opportunities to engage and retain young professionals within the association community and the ASAE & The Center membership.

Lauren Wolfe has been instrumental in developing the new ASAE & The Center YP Ambassador Program which launched August 15-18 in Toronto at ASAE & The Center's Annual Meeting & Expo. "We asked for reduced registration rates, a YP meet up schedule, and other incentives and we were thrilled that ASAE & The Center said 'yes.' This goes a long way to help young professionals get approval and funding from their employers," says Wolfe. She adds, "Invest in your young professionals and they will invest in you, that's exactly what my boss, my mentor, is doing."

Mike Skiados, CAE, Director, Communities & Networks, ASAE & The Center and senior staff liaison of the YPC, says, "At ASAE & The Center we recognize young professionals as valuable members and the future of the association industry. At this year's Annual Meeting and Exposition, the level of outreach and planned engagement for young professionals was unprecedented and we credit Lauren and the YPC team for their efforts."

Wolfe was also an official videoblogger for ASAE & The Center's Annual Meeting and Exposition.

Lisa Claydon, president and founder of CK Marketing Solutions, understands the importance of being a mentor. "Mentoring gives young professionals a positive framework, direction and the confidence to contribute. I've learned as much from Lauren Wolfe as she's learned from me. It's a partnership that works well," says Lisa Claydon.

Cheryl Russell, CAE, director, convention & meetings for the American Speech-Language-Hearing Association (ASHA) in Rockville, MD, agrees about the importance of engaging young professionals. "CK Marketing helped us target members with 0-3 years of experience. They created customized promotions to convey the specific benefits of attendance for this membership segment. And it worked. We saw an increase of over 500 registrants from this category in the first year alone," explains Russell.

Previously, Lauren Wolfe served as CK's marketing manager. Prior to CK, she graduated from Susquehanna University (PA) with a bachelor's degree in communications with an emphasis in public relations and a minor degree in studio art. She interned for three years at Sire Advertising (PA).

About CK Marketing Solutions, Inc.
CK Marketing Solutions, Inc., a marketing communications firm, is the brainchild of Lisa Claydon. The company was formed in 1993 to address the unique needs of associations. In addition to helping associations develop programs and implement strategies for engaging young professionals, CK Marketing also specializes in conference and trade show promotion, membership marketing and communications, and other non-dues revenue generators. Find out more at ckmarketing.com.

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