Environment Comes Second to Self for 1 in 3 According to Earth Day Survey from Eco-Friendly Lavish & Lime

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The Earth Day 2010 Survey examines eco-friendly and greener living habits of consumers in the US and Canada.


Reusable shopping bags and baskets have become the new 'must-have' accessory.

87% of respondents own more than five reusable shopping bags and nearly 9 out of 10 (89%) support a ban on plastic shopping bags in their city

Individual health and welfare is just as important as that of the environment for nearly 2 out of 3 of consumers (65%), but for close to one third (31%), they themselves are the top priority when making a purchase. Just 3.9% of respondents of the Earth Day 2010 Survey conducted by eco-friendly boutique Lavish & Lime, said the impact of a product on the environment was more important than whether it was healthy for them. The online survey was conducted March 31-April 12, 2010 with 350 respondents across the US and Canada taking part.

When asked to rate the importance of a product being natural/non-toxic and environmentally friendly, 60% rated natural/non-toxic as extremely important. This figure jumped to 77% when respondents were asked about buying products for children. Less than half (45%) rated environmental friendliness as extremely important.

“People are naturally focused on self-preservation,” said Colin Campbell, founder of Lavish & Lime. “It’s human nature to look after ourselves first before everything else – including the earth. Hopefully, Earth Day next week (April 22nd) will be a reminder that we need to think about the consequences of our actions on the environment today, as our grand kids have to live with them tomorrow."

As for paying the price to go green, close to half of all respondents (46%) would pay up to 20% more for an eco-friendly product that is biodegradable or made of recycled material over its conventional counterpart. More than a third (37%) would pay 50% more for a natural/non-toxic product that is chemical-free or made of natural material.

The push to reduce plastic shopping bag use appears to be working with 88% of respondents owning more than five reusable shopping bags or baskets. Nearly 9 out of 10 respondents (89%) support a ban on plastic shopping bags in their city.

More than half of respondents (55%) said they almost always reduce their consumption of water, electricity, etc., 79% said they almost always reuse lunch gear (like reusable sandwich wraps), older items, etc. and 94% said they almost always recycle newspapers, glass, etc. Other popular steps people are taking to greener living include: walking; using public transport; hanging clothes to dry; composting and less flushing.

To view a complete summary of the survey results, visit: lavishandlime.com/earthdaysurvey.

About Lavish & Lime
Established in 2007, Vancouver-based Lavish & Lime is a leading source for everyday eco-friendly products for greener living. Items are vetted by a review panel - experts at spotting unique and useful finds - and each product is either friendly to the environment, natural/non-toxic and/or made in Canada. Choose from hundreds of eco finds, including waste-free lunch gear, non-toxic art supplies, natural bath products plus an extensive range of reusable shopping and produce bags. Lavish & Lime can be found at lavishandlime.com.

Media Contact:
Louise Campbell, Lavish & Lime
louisec(at)lavishandlime(dot)com, 604-922-2220


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Louise Campbell
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