Raleigh, N.C. (PRWEB) June 02, 2012
Immediately after Google announced May 30 that it would replace Google Places with Google+ Local, the Consultwebs.com, Inc., SEO and Social Media teams came up with a plan of action for the law firm Web marketing company’s clients.
In a new article on the company’s legal marketing blog, Consultwebs.com’s Senior SEO Data Analyst, Daniel Sexton, shares the plan of action and describes how it can allow law firms to take full advantage of this major change by the search engine giant.
“There’s no question that Google’s new features will help your law firm get recognition in the area that matters most – your local market,” Sexton, a veteran online legal marketing consultant and Google Analytics Qualified Individual, writes in the article, “Google+ Local: What Does it Mean for Law Firms?”
According to Sexton, Google’s replacement of its Google Places pages with Google+ Local pages reflects the search engine giant’s recognition that searches for goods and services – including legal services – are tied to a Web user’s geographic area.
The Google+ Local page will now appear in organic search engine rankings and under a maps search in the same way that Google Places pages appeared in the past, Sexton notes. The Google+ Local pages also will appear across Google’s mobile properties.
Additionally, the change will add a new “Local” tab within Google+ and integrate Google’s acquisition of the Zagat review service.
For law firms, the most important change may be that a new Google+ Circles filter will allow users to find reviews and recommendations from friends, family and colleagues, Sexton writes. Also, businesses will be able to review other businesses.
Under a new review system, businesses such as law firms will be rated on a 0-30 scale.
“Therefore, it is crucial that your clients review your firm since this will also affect your ranking position on organic searches,” Sexton says. “A significant number of reviews will also give prospective clients a higher confidence level that your law firm is the one they want handling their claim.”
According to Sexton, law firms can adapt to the Google change by:
Sexton points out that Google has indicated that it will be making further updates.
“The Consultwebs.com SEO team will monitor changes that occur in the coming weeks or months and will take appropriate action for our clients,” Sexton says.
About Consultwebs.com, Inc.
Since its founding in 1999, Consultwebs.com, Inc., has built a reputation for being a national leader in law firm Web marketing. Consultwebs.com provides law firm Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories.
Consultwebs.com has offices at 114 Main Street, Berea, KY, 40403, and at The Forum I, 8601 Six Forks Rd., Suite 400, Raleigh, NC, 27615. The company works with law firms across the country. For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient Consultwebs.com online contact form.