Law Web Marketing Firm Adds New Attorney-Journalist to Content Team

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Greg Froom, former editor of award-winning North Carolina and South Carolina legal newspapers, will help, Inc., to provide optimized and compelling content to readers of the company’s law firm websites.

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Greg Froom, J.D.

Because our content team members are lawyers ourselves, we have a firm understanding of legal issues and the business of law., Inc., has added a third attorney-journalist to the law Web marketing firm’s content team.

Greg Froom, a licensed North Carolina attorney and the former editor of the North Carolina Lawyers Weekly and South Carolina Lawyers Weekly newspapers, joined earlier this month. He will serve as a Web Content Editor.

He joins a content development team that includes Mike Dayton, the company’s Manager of Content Services, and Guy Loranger, a Web Content Editor. Both are also licensed North Carolina attorneys with legal journalism backgrounds.

“Few law firm Web marketing companies actually have attorneys as members of their team, and that’s why we are thrilled to have several attorney writers,” said Dale Tincher, a law firm Web marketing consultant who serves as President and CEO of

“Content is the most important component of search engine optimization or SEO. If content is high-quality, relevant and updated frequently, visitors will read it. Search engines will then factor that activity into the search engine rankings,” Tincher said.

“That’s why we have made a commitment to assembling a talented content team of attorney writers. They can provide content for our clients’ law firm websites that delivers what search engines seek.”

Froom earned his undergraduate degree from James Madison University in 1997 and his law degree from the University of North Carolina at Chapel Hill in 2001. He has been a member of the North Carolina State Bar for 11 years.

For nearly a decade, he worked in various editorial positions at North Carolina Lawyers Weekly and South Carolina Lawyers Weekly, including serving as the legal newspapers’ managing editor. Under his direction, the newspapers garnered several state press awards.

Froom brings a strong understanding of legal marketing concepts and trends into his new role with

“Because our content team members are lawyers ourselves, we have a firm understanding of legal issues and the business of law,” Froom said. “We know how to work cooperatively with attorneys. Their goals are ours.

“Above all, having a background in journalism and writing helps us to communicate effectively and in a way that regular people can understand.”

About, Inc.

Since its founding in 1999,, Inc., has built a reputation for being a national leader in law firm Web marketing. provides law firm Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories. has offices in Berea, Kentucky, and Raleigh, North Carolina, and works with law firms across the country. For more information, call Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient online contact form.

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