Internet Expert Predicts Law Firms Will Expand Into Mobile Websites In 2012

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The record-setting pace of mobile shopping this holiday season demonstrates the need for law firms to develop mobile-friendly websites, says, Inc., marketing director Tanner Jones.

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Law firm web marketing consultant Tanner Jones

As Americans increase their mobile Internet usage, their expectations will increase. In order to compete in their market for clients, law firms will need to meet the demand for instant information, mobile-friendly designs and local search results.

To reach out more effectively to potential clients, law firms need to look at how shoppers are buying gifts this holiday season, says legal marketing consultant Tanner Jones of, Inc.

Jones pointed to a recent Boston Globe report, citing IBM Corp. data, which showed almost 11 percent of Americans used iPhones,iPads or similar mobile devices (or Smartphones) to hunt for bargains, and 6.6 percent made mobile purchases on this year’s “Cyber Monday.” Those numbers nearly doubled from the previous year, the Globe reported.

“There’s no reason to believe this consumer trend won’t continue or hit an even faster growth rate in 2012,” says Jones, marketing director for the nationally recognized lawyer Web marketing firm, “This has huge implications for anyone advertising on the Internet, including law firms.”

“As Americans increase their mobile Internet usage, their expectations will increase,” he said. “In order to compete in their market for clients, law firms will need to meet the demand for instant information, mobile-friendly designs and local search results.” has tracked this trend while analyzing the data for its own clients, Jones wrote in a recent article on the company’s blog,

According to the legal marketing firm’s research, mobile visitors to client websites increased twofold from 2009 to 2010 – and then doubled again in 2011. The two-year average shows five times more mobile visitors to its clients’ websites in 2011 than in 2009.

“We estimate that between 8 to 12 percent of visitors to a law firm’s website are using mobile devices, which is a healthy percentage of a firm’s overall site traffic,” Jones says. “The question that lawyers need to ask is, ‘What are these visitors seeing?’ Is the site causing them to stay and learn more about our law firm, or is it causing them to leave immediately?’”

Twenty-seven percent of the respondents in the survey said they would be discouraged from staying on a site or coming back to it later if it did not display properly on their mobile device, Jones points out.

“Mobile users are typically prepared to make fewer clicks than people accessing the Internet from a PC, and their patience for unformatted websites runs thin,” he says. “That’s why law firms need to focus on producing mobile sites that have a fast load time, easy navigation and graphics that will draw users in.”
Jones says that law firms without mobile-specific websites should consider developing one in the coming months. He pointed out that, which focuses solely on online law firm marketing, has seen an increasing demand for law firm mobile websites.

“Developing and maintaining a traditional website is still very important, but it’s clear that we’re entering a new phase – the mobile phase,” Jones says. “Our goal is to help law firms stay ahead of the curve.”


Based in Raleigh, NC and Berea, KY, was founded in 1999 and has grown into one of the country’s leading providers of law firm Web design, marketing and consulting products and services. The law firm Web marketing company has played a significant role in advancing Internet-based lawyer and law firm marketing through complete websites, content services, search engine optimization (SEO), legal directories, specialty sites, press release distribution, law firm videos, mobile websites, law firm social media pages and other Web-based initiatives.

For more information about and its products and services, including mobile Internet marketing, call Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient online contact form.


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