Videos Have Marketing Power, Says Law Firm Website Design Expert

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Before they even walk into the office, clients can get to know an attorney by simply interacting with the law firm’s Web videos – another reason why firms should invest now in quality video content, says Kevin Smith of, Inc., in a new blog post.

law firm website design

Kevin Smith, Director of Design Services for, Inc.

A video that is personal, inviting and sincere can be the beginning of your relationship with a new client. And unlike TV ads, your new web videos can remain fresh a year or longer.

By using short, compelling and professional videos on their website, lawyers can get a running start on building relationships with clients, law firm website designer Kevin Smith writes in a new article on

“Videos provide an engaging way to introduce yourself and talk about what you do, letting visitors to your website get to know you before they meet you face to face,” Smith says.

Smith is the Director of Design Services for, Inc., a national leader in law firm website design and online marketing services.

His article is one of many insightful articles on law firm Web marketing trends on, which is produced by’s team of web designers, content writers, programmers and law firm search engine marketing experts.

The article, “Use Video to Build Client Relationships before They Visit Your Office,” follows a recent announcement by the market research firm, Comscore, that 184 million U.S. Internet users – or 85.5 percent of the country’s Internet audience – watched 36.9 billion online videos in the month of July 2012 alone.

“Because of its marketing power, video has exploded all over the net,” Smith writes, “and it will only increase in importance.”

However, Smith points, “Creating a successful video campaign requires tools and approaches that are not the same as TV advertising.” He says law firms using video on their websites need to be mindful that Web users have a short attention span and are searching for specific content.

Smith describes the types of videos that are ideal for attorney websites, such as attorney profiles, answers to frequently asked questions and client testimonials.

He also discusses key components of effective law firm videos, including interviews in which attorneys speak candidly and demonstrate their legal knowledge by sharing their experiences.

“A video that is personal, inviting and sincere can be the beginning of your relationship with a new client,” he writes. “And unlike TV ads, your new web videos can remain fresh a year or longer.”

About, Inc.

Since its founding in 1999,, Inc., has built a reputation for being a national leader in law firm Web marketing. provides law firm Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories. has offices at 114 Main Street, Berea, KY, 40403, and at The Forum I, 8601 Six Forks Rd., Suite 400, Raleigh, NC, 27615. The company works with law firms across the country. For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient online contact form.

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