New Year, New Direction? Web Audits Can Show Law Firms a Path to Web Marketing Success

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Law firms seeking to boost inquiries and caseloads in 2012 could benefit from a professional Web campaign audit by one of the country’s leading law firm Web marketing companies.

website audits, law firm Web marketing, law firm Internet marketing, web marketing for lawyers, online attorney advertising, law firm SEO, law firm website design

Law firm web marketing consultant Tanner Jones

For every audit, we pull from the expertise across our company, including our design, content, search-engine optimization and support teams, and we provide an in-depth and thorough analysis of a law firm’s Web campaign.

Law firms looking to take their Internet marketing campaign in a new direction in 2012 should first consider having a Web campaign audit, says law firm Web marketing consultant Tanner Jones of, Inc.

According to Jones, comprehensive Web campaign audits such as those offered by can help law firms find strengths and weaknesses in their current campaigns and pinpoint ways in which they can increase their Internet-generated inquiries and revenue in the coming year.

“For every audit, we pull from the expertise across our company, including our design, content, search-engine optimization and support teams, and we provide an in-depth and thorough analysis of a law firm’s Web campaign,” says Jones, Marketing Director for

“Because of our education, training and – most of all – our experience in the trenches of law firm Web marketing, we know how to identify what is working and what isn’t, and we can provide solid, professional advice on how to improve your law firm’s Internet campaign as you move forward,” Jones said. has provided Web marketing products and services for law firms across the country since 1999, including firms that focus on the areas of personal injury, criminal defense, family law, business law and estate planning. (The company’s website provides a portfolio of law firm websites it has designed and maintains for clients.)

The company has performed website audits for numerous law firms, including a recent audit for Day Pitney LLP (a firm with offices throughout Connecticut, Massachusetts, New Jersey, New York and Washington, D.C.), and for leading legal organizations such as the American Bar Association (ABA). offers two levels of Web campaign audits: Basic and Platinum. The audits can be used to assess a law firm’s flagship site, satellite sites or mobile website.

The Basic Audit provides an evaluation and recommendations for:

  •     On-site optimization – The keyword density, meta data and inter-linking of your site.
  •     Design – The placement of your firm’s calls to action and other information, ease of navigation, conversion rate and search-engine compatibility.
  •     Content – The type and legal quality of your content, including attorney profiles, testimonials, verdicts and settlements and firm news sections.
  •     Programming – The load time of your website, content management system, XML sitemap setup, Google Webmaster configuration and the SEO-friendliness of your URL and backend code.

The Platinum audit offers an additional examination of your law firm’s entire Web network as well as:

  •     SEO competitive analysis of your firm’s top three competitor sites.
  •     Evaluation of your business listings, including Google, Bing and Yelp.
  •     Expanded review of your website’s architecture and framework.
  •     Analysis of your firm’s marketing impact, including feedback from online focus groups.

According to Lisa Vaughn, an experienced law firm Web marketing professional and President of, a Web audit ultimately helps a law firm adjust to the constantly changing dynamics of Internet marketing.

“Through our audits, we can provide access to a network of attorney-specific data and resources and more than a decade’s worth of law firm marketing expertise,” Vaughn said. “An audit may mean the difference between maximizing the return on investment in the coming year and simply spending money.”

About, Inc.

Since its founding in 1999,, Inc., has built a reputation for being a national leader in law firm Web marketing. Law firms can turn to for Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories. features offices in Berea, Kentucky, and Raleigh, North Carolina, and works with law firms across the country. For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient online contact form.


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