If you look at the hard data, it’s clear that SEO delivers a much better return on investment than any other advertising medium – but it has to be done the right way.
Raleigh, N.C. (PRWEB) June 22, 2013
Members of the Consultwebs.com online legal marketing team described the company’s multi-faceted approach to maximizing law firms’ return on their Internet marketing investment during a special presentation at the recent PILMMA Super Summit in Myrtle Beach, S.C.
Ken Hardison, a lawyer from the North Carolina personal injury law firm of Hardison & Cochran, is the founder of the Personal Injury Legal Marketing & Management (PILMMA) marketing conference. This year’s Super Summit, held June 6-8, drew roughly 100 attorneys and staff members from law firms across the country.
“The conference was informative and enjoyable,” said Dale Tincher, the CEO and President of Consultwebs.com. “We had the opportunity to talk with several current clients as well as talk with other lawyers who wish to improve their marketing ROI and effectiveness.”
Tincher joined Consultwebs.com’s Tanner Jones and John Damron in delivering a presentation that focused on describing ways a professionally planned and executed search engine optimization (SEO) campaign for law firms can deliver a lower cost per case.
For instance, Tincher presented Consultwebs.com data showing how the company’s clients had obtained numerous cases at a cost per case of less than $300 for SEO – compared to an $800 cost per case for pay-per-click (PPC) advertising and between a $950 and $1,500 cost per case for TV advertising.
“If you look at the hard data, it’s clear that SEO delivers a much better return on investment than any other advertising medium – but it has to be done the right way,” Tincher said.
“You have to be aggressive but ethical. There are no shortcuts to high search engine rankings,” he said. “You have to constantly adapt to changes with Google and others, but you also have to make sure that you have a long-term plan for success.”
In addition to Tincher’s presentation, Jones and Damron discussed how Consultwebs.com has kept pace with the latest “hot topics” and developing trends in Web marketing, including:
- Remarketing advertising
- Google authorship
- Penguin 2.0
- Responsive design
- Attorney bios
- Professional photography
- A/B testing.
Tincher also joined other leading U.S. marketing consultants in a panel discussion that was held during the Summit.
“Ken Hardison and his team always do a superb job of attracting excellent speakers and putting on a wonderful seminar,” Tincher said. “The Summit truly delivered for everyone who attended.”
About Consultwebs.com, Inc.
Consultwebs.com, Inc., provides Web marketing products and services to law firms across country. The company’s offices are based in North Carolina (The Forum I, 8601 Six Forks Rd., Suite 400, Raleigh, NC, 27615) and Kentucky (114 Main Street, Berea, KY, 40403). For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or simply submit the company’s online contact form.