Lawson Software Launches Channel Partner Recruiting Initiative

Share Article

Lawson announces a recruiting drive to attract more partners to the company's growing channel partner network. Lawson is seeking partners to re-sell the Lawson M3 Enterprise Management System, an ERP software system designed specifically for companies in manufacturing & distribution, food & beverage, fashion, and heavy equipment management. The channel partner recruiting drive focuses primarily on the U.S. and Europe.

Guy Leduc, Lawson Software

We see high-value channel partnerships as another avenue to help us provide a superior customer experience

Lawson Software (Nasdaq: LWSN) today announced it is launching a recruiting drive to expand its network of channel partners to sell and support the Lawson M3 Enterprise Management System. The company is focusing this recruiting effort on the United States and Europe to support its targeted industries for the Lawson M3 system, including fashion, food & beverage, manufacturing & distribution, and equipment service management (heavy equipment dealers and rental operations). Lawson is particularly interested in channel partnerships to help cover geographies and specific sub-markets where it currently does not have a direct presence.

In support of this recruiting drive, Lawson has developed workable, profitable business models for the partner with revenue sharing opportunities connected with software licensing and services. Lawson is also committed to offering prospective partners a dedicated market space, simplified software offerings and a cooperative relationship with Lawson. Lawson channel partners do not compete with Lawson. Instead, Lawson creates partnership opportunities that allow the channel partners to be part of the Lawson business unit strategy.

“We see high-value channel partnerships as another avenue to help us provide a superior customer experience,” said Guy Leduc, vice president of Partners & Alliances for Lawson. “We want to align with partners that share our vision and our commitment to the specific industries we serve. In the case of the Lawson M3 product line, our channel partners will help us continue to build out our presence in the U.S. and Europe by focusing on the industry-specific needs of our prospects and customers and offering an ERP solution designed around their specific business challenges."

Alfa-Beta Solutions is a long-time Lawson channel partner and works with a number of shared customers in the food & beverage industry. Based in the Netherlands, Alfa-Beta Solutions has seen continued growth by offering the Lawson M3 system combined with its own industry-specific experience and expertise with Lawson. Lawson recently presented Alfa-Beta Solutions with the 2010 Lawson Channel Partner of the Year award, and the company has achieved “Platinum Partner” status within the Lawson partner network. Platinum level status recognizes outstanding business performance and successful implementations by Lawson partners.

“The relationship we have with Lawson is a natural extension of our own capabilities and the value we can deliver to companies in the food & beverage industry,” said Frank Resink, managing director for Alfa-Beta Solutions. “Companies need software that meets their industry-specific needs, but they also need to work with the right vendors who truly understand the unique issues confronting their particular industry. Partnering with Lawson allows us to deliver that broader package of software and expertise. It’s a good model for everyone involved – the customer, Lawson and the Lawson partner.”

Organizations interested in becoming a Lawson channel partner can find more information at http://www.lawson.com/partnerrecruitment.

About Lawson Software
Lawson Software is a global provider of enterprise software. We provide business application software, maintenance and consulting to customers primarily in specific services, trade and manufacturing/distribution industries. We specialize in, and target, specific industries including healthcare, services, public sector, equipment service management & rental, manufacturing & distribution and consumer products industries. Our software solutions include Enterprise Financial Management, Human Capital Management, Business Intelligence, Asset Management, Enterprise Performance Management, Supply Chain Management, Service Management, Manufacturing Operations, Business Project Management and industry-tailored applications. Our applications help automate and integrate critical business processes, which enable our customers to collaborate with their partners, suppliers and employees, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at http://www.lawson.com. For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; the impact of foreign currency exchange rate fluctuations; continuation of the global recession and credit crisis; Lawson’s ability to integrate the Healthvision acquisition successfully; changes in conditions in the company's targeted industries; the outcome of pending litigation and other risk factors listed in the company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Thornton
Visit website