The site nicely balances a very modern, aesthetically-driven navigation system with one that functions more traditionally. The interplay between the two is fluid and uncomplicated.
Atlanta, GA (PRWEB) September 29, 2009
LBi Atlanta's new website was named as Design Licks' Site of the Day for September 15, 2009. One of the leading references in the world of web design awards, Design Licks consistently recognizes "the most creative and well designed websites around the world" and chose this Atlanta agency site from among hundreds of submissions. LBiAtlanta.com offers a captivating combination of thought provoking content and a dynamic, multi-modal interface.
The centerpiece of the LBi site is its innovative navigation system. Through a unique "browse" capability conceived and developed by Art Director Alexander Kurth and Senior Flash Developer Chris Rebel--pages are arrayed dimensionally as a series of graphic rings that rotate freely in a cylindrical stack. Each ring, representing a section in the primary navigation, is composed of each section's pages. Users can spin or navigate through the rings using their mouse or arrow keys. Clicking on any of the pages in a ring zooms the user into that page, which becomes fully interactive with more traditional navigation elements, and allows one to click laterally through the full-scale pages of the section. A mini representation of the ring cylinder is always available for users wishing to return to the "browse" perspective.
"We wanted to create an interface that showcased our design and technology expertise without sacrificing anything in the user experience," said Executive Creative Director Thurston Yates. "The site nicely balances a very modern, aesthetically-driven navigation system with one that functions more traditionally. The interplay between the two is fluid and uncomplicated."
The site's content is anchored by a collection of articles reflecting a central "perspective" rooted in modern digital branding issues. The inaugural perspective explores "The Power of Place" and the considerations, challenges and outcomes of helping Brands develop authenticity in digital environments. Subsequent perspectives will address the current digital landscape and the evolving the state of online branding. Prerequisite agency information is also available highlighting the company's heritage, services, and featured clients and projects.
LBi Atlanta has recently received several additional awards, including two Addy Awards: one for Newell Rubbermaid's Graco: Ready for the Road Ahead, and another for The Home Depot's Home Services: Roofing, Siding, and Windows division; and three IAC awards: a Best Retail Website award for Graco: Ready for the Road Ahead, an Outstanding Website award for Discover Keowee Springs, and another Outstanding Website award for Gracobaby.com.
About Design Licks
Design Licks is a leading reference in the world of web design awards. Since 2006, the site has spotlighted sites that offer a maximum of creativity, usability and attention to detail, choosing winners from hundreds of daily submissions. Learn more at http://www.designlicks.com
About LBi Atlanta
LBi Atlanta is a full service global marketing and interactive technology agency and a member of LBi International AB's worldwide portfolio of interactive agencies, providing award-winning strategy, creative, and technology solutions for leading brands around the world. Learn more at http://www.lbiatlanta.com.