New York Times Bestselling Author, Ken Fisher, Publishes Tenth Book

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"The Little Book of Market Myths" refutes common market myths and provides investing insights

Little Book of Market Myths

Each chapter is a primer on how you can apply the same "debunking" tactics yourself, now and for the rest of your investing time horizon

Ken Fisher, five-time bestselling author, 28-year Forbes columnist, and Fisher Investments Founder and CEO, publishes his tenth book, co-authored by Lara Hoffmans: "The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes" (Wiley; February 2013; Hardcover and eBook).

Everybody knows a strong dollar equals a strong economy, bonds are always safer than stocks, stocks are more volatile now, and stop-losses are a smart, money-saving tactic . . . right?

Wrong. These are just a few widely believed but potentially dangerous market myths New York Times and Wall Street Journal bestselling author Ken Fisher dismantles in this wise, informative, wholly entertaining new book.

As a long-term Forbes columnist and CEO of Fisher Investments, a global money management firm managing tens of billions of dollars for high-net-worth individuals and institutions, Ken Fisher knows a thing or two about what works and what's bunk when it comes to investing wisdom.

Bringing together some of Ken Fisher's best myth debunking and market sleuthing of the past twenty-five years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths(Wiley/Fisher Investments Press; February 2013; hardcover and e-book) exposes some of the most common—and often costly—myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent us from reaching our long-term investing goals.

But this book is more than just a list of myths. One after another, Ken Fisher takes each commonly held belief or "surefire" strategy and explains why the myth persists, why it doesn't work and just how damaging it can be to our financial health. And each chapter is a primer on how to apply the same "debunking" tactics now and for the rest of our investing time horizon.

Whether a novice investor or a longtime veteran, the book offers insights to help identify major errors we may be committing and help us improve our investing results.

KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 28-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #271 on the 2012 Forbes 400 list of richest Americans and #764 on the 2012 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning "Cognitive Biases in Market Forecasting." He has also published nine previous books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do), all published by Wiley. Ken Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine.

LARA HOFFMANS is Vice President of Content at Fisher Investments, managing editor of, a regular contributor to and coauthor of the national bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do).

About Fisher Investments
Founded in 1979, Fisher Investments is an independent, privately-owned money management firm with tens of billions under management across two principal business units, Fisher Investments Institutional Group and Fisher Investments Private Client Group. Fisher Investments serves a global client base of diverse investors including over 100 large institutions and over 25,000 high net worth individuals. Founder and CEO Ken Fisher has written the Forbes “Portfolio Strategy” column for 28 years, has written 10 books on investing and personal finance (4 of which are New York Times bestsellers), and in 2010 was named by Investment Advisor magazine as one of the 30 most influential industry individuals in the last 30 years (Thirty for Thirty, May 2010).

Please visit Wiley’s Press Room for more information and this and other Wiley books and authors

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