ReachForce Announces New Version of its Lead Generation Targeting Software Platform

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New Data Cleansing Service, ReachForce Relevance & Repair, added along with updated versions of ReachForce Insight 2.0 and Convert 2.0 enable B2B marketers to target the right companies for all lead generation campaigns.

ReachForce Convert 2.0

With the addition of Relevance & Repair, ReachForce now offers a complete suite of contact data solutions for B2B marketing and sales teams to fuel all of their lead generation initiatives.

ReachForce, leading provider of 100% guaranteed, role-based contact lists and analytics-based targeting software (SaaS) to laser focus lead generation initiatives, today announced the general availability of a new data cleansing product, ReachForce Relevance & Repair as well as new versions of ReachForce Convert v2.0 and ReachForce Insight v2.0, the company's two Software-as-a Service (SaaS) solutions. The combined offering creates a web-based application suite that allows marketers to target the right companies for lead generation initiatives based on their internal leads database, unknown web visitors and customer wins analysis. ReachForce is offering Insight 2.0 and Convert 2.0 free for the remainder of 2009.

"With the 2.0 releases of Convert and Insight, we have updated and consolidated our SaaS technology into a unified suite that enables lead generation teams to use objective criteria, such as company profiles of customer wins and the companies visiting their website, to identify the right companies to target their marketing programs to," said Jason Morio, VP of Products at ReachForce.

ReachForce's core data service continues to be ReachForce Discover which delivers the only 100% guaranteed accurate role based custom contact lists for B2B lead generation. ReachForce Discover complements the new software offering and completes the loop, enabling B2B marketers to target the right company and the right person, every time.

ReachForce Convert is a web-based application that identifies companies visiting a website, empowering lead generation teams to proactively target their direct marketing efforts at passive web visitors. ReachForce Insight is lead generation software that enables marketing and sales teams to define a list of companies to target lead generation activities towards based on current customer wins and leads generating the most revenue automatically by integrating real-time data from salesforce.com and other CRM applications. New features include:

  • Source of inbound visitors (i.e. Google, Yahoo, etc)
  • NAICS categorization of visiting companies
  • Improved user interface and visualization
  • Identification of CRM presence and record type (salesforce.com users only)
  • Enhanced filtering capabilities

To activate the free version of Reachforce Insight 2.0 and Convert 2.0 contact ReachForce.

ReachForce has also rounded out its portfolio of lead generation offerings with a new data cleansing product, ReachForce Relevance & Repair.

ReachForce Relevance & Repair is a contact verification service which analyzes, repairs, and appends prospect and customer contact information. This new offering allows marketing and sales teams to use more of what they already have by correcting and filling in gaps in contact record data, such as:

  • Auto-fix physical addresses
  • Score existing emails
  • Auto-generate and score emails where missing
  • Append segmentation attributes:
  • SIC
  • NAICS
  • HQ Phone
  • Company Website
  • Revenue
  • Employees

"As the economy was changing, we realized we needed a solution for lead generation teams marketing and selling to their existing prospect database. Up to 25% of a contact database gets dirty in one year; this dramatically effects marketing programs and sales conversions," said Suaad Sait, ReachForce CEO. "With the addition of Relevance & Repair, ReachForce now offers a complete suite of contact data solutions for B2B marketing and sales teams to fuel all of their lead generation initiatives."

About ReachForce
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enables B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.

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Amy Hawthorne
ReachForce
(512)327-9000 ext. 7118
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