Allen, TX (PRWEB) October 29, 2013
Lead Liaison continues to expand. The company announced last Friday it is doubling its sales force and expanding in the Dallas/Fort Worth region. As a response to growing demand for its flagship marketing automation platform, Lead Management Automation™ (LMA), Lead Liaison felt the time was right to invest in its sales department.
“While our current team has been effective at generating revenue at previous demand levels, we quickly realized that our inbound marketing practices have nearly saturated our sales team,” explained Alex Brown, Vice President of Corporate Communications. “Although we planned to take this step at the end of the year, we’ve had to move up our expansion plan.”
The expansion comes on the heels of a version 2.0 release of the LMA. The innovative platform has been expanded to feature a content creation portal with document tracking and automatic publication and will add a new “Marketing Content Map” in a near-term 2.X release.
The expansion in Dallas is part of a strategic building process the company has been going through since September 2012. As a premier software developer in the highly competitive marketing and sales technology space that includes Pardot, Act-on, and Hubspot, Lead Liaison actively seeks high-quality candidates for positions throughout its entire organization. “Dallas is home to some of the country’s top talent in software as a service. It’s a natural step to expand from our footprint in the local market,” said Brown.
Following this expansion, the company has plans for additional investment in 2014. Much of that investment will be dedicated to sales and marketing efforts, according to Brown.
To learn more about Lead Liaison’s powerful entry in the marketing automation space, request a 10-minute demonstration of the Lead Management Automation platform.
Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. It’s innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, content creation, social media engagement and ROI reporting into a single platform.
For More Information:
VP, Corporate Communications
888.895.3237 (888 89 LEADS)