Our commitment to product development through an iterative process involving customer feedback allows us to create solutions that fill both general and specific marketing automation needs
Allen, TX (PRWEB) April 18, 2013
Marketing automation innovator Lead Liaison closed Q1 2013 with strong momentum from a record fourth quarter of 2012. The company announced on April 12 that its quarterly results for the first three months of 2013 were "well ahead" of the same period last year. In what has been described as a "spectacular" period of record growth, the company has tripled subscriptions for its marketing automation service since June 2012. Lead Liaison is on pace to surpass last year's earnings by July or August.
Several factors have led to the company's consistent, significant growth since early 2012. Vice President of Corporate Communications Alex Brown said the roll-out of key adjunct services, along with Lead Liaison's customer-centric focus and product enhancements, have led to the company's rise in the marketing automation space.
"For the past year we have driven revenue and customer growth through a process of enhancements brought about by customer requests and needs-based analysis," said Brown. "From executives to developers, our team was given the task of building products to fill specific needs in various industries."
In a move to address the need for better guidance during product implementation, the company has developed tools such as the Lead Scoring Model Designer, Lead Management Grader, and several free marketing infographics.
Marketing automation is a systematic approach to digital marketing activities that have traditionally been performed manually. Lead Liaison has taken a more comprehensive approach to marketing automation by developing revenue generation products which expand on lead management practices through the introduction of components that align marketing and sales functions.
"Our commitment to product development through an iterative process involving customer feedback allows us to create solutions that fill both general and specific marketing automation needs," said Brown.
For more information about Lead Liaison's revenue generation products or its support services contact Lead Liaison at 888 895 3237 or sales(at)leadliaison(dot)com.
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.
VP, Corporate Communications
888.895.3237 (888 89 LEADS)