Steve's experience leading business development and customer acquisition at LowerMyBills and Insweb make him an excellent addition to LeadPoint
Los Angeles, Calif. (PRWEB) July 23, 2007
LeadPoint, the world's first and largest online leads exchange marketplace, today announced that former LowerMyBills executive Steve Horton will join the company as general manager of the consumer lending category, focusing primarily on lead generation. In his new role Horton, who has more than 25 years of experience in business development and lead generation, will be responsible for driving further growth of the vertical by developing cutting edge technologies and product enhancements to build upon LeadPoint's successful mortgage lead trading engine.
"Steve's experience leading business development and customer acquisition at LowerMyBills and Insweb make him an excellent addition to LeadPoint," said Marc Diana, chief executive officer of LeadPoint. "Steve will play a key role in the growth of the company and we are honored to have him join the team."
The former senior vice president of LowerMyBills, Horton led business development, eCommerce, product management, and operations at the company, helping to increase the company's revenue run rate to approximately $100 million per year. Most recently Horton co-founded XSell, a customer service marketing entity focused on leveraging customer interactions to generate leads and close additional sales with existing customers. Horton's broad range of experience also includes time spent with InsWeb, CIGNA Financial Services, Transamerica Insurance Group, and KPMG Peat Marwick.
"It's an exciting time in the online exchange space - more and more businesses are realizing the power of online advertising and the industry is taking off," said Mr. Horton. "I'm thrilled to be joining such a unique, forward-looking company at this early stage in its growth."
After only two years in business, LeadPoint is one of the largest suppliers of high quality mortgage leads in the growing multi billion dollar market and is recognized as having some of the highest quality leads available. With more than 1500 customers actively trading refinance, home equity and new home purchase leads, LeadPoint continues to capture market share with its revolutionary bid-based platform.
Founded in 2004, LeadPoint is revolutionizing the multi-billion dollar lead generation industry through its dynamic trading platform, which offers a pay-for-performance model in what has historically been an inefficient fixed-price market. LeadPoint currently operates in numerous verticals including consumer lending, consumer credit, automotive lending and business services. With more than 2 million leads traded to date, LeadPoint's auction-style model allows buyers to bid only on the leads most beneficial to them, empowering lead buyers to be more efficient and focus on closing deals and growing their businesses.
Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at http://www.leadpoint.com and http://www.leadpoint.co.uk.
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