LeadPoint to Power Debt.com's Voice and Text Lead Generation Platform
New Consumer Portal Uses LeadPoint's Leads Exchange to Route Voice and Text Leads to Debt.com's Network of Debt Settlement Companies
Los Angeles (PRWEB) November 26, 2007 -- LeadPoint, the world's first and largest online leads exchange and Debt.com, a leading debt reduction consumer portal, today announced that LeadPoint will exclusively power Debt.com's lead generation platform.
The new lead generation platform will allow debt settlement companies to bid on pre-qualified leads through a Debt.com branded version of the proven LeadPoint leads exchange. For the first time, debt settlement companies will be able to bid on leads specifically generated by Debt.com lead generation activities, specifying the exact price they're willing to pay for each lead, all without long term commitments to volume or pricing. This ability to customize lead orders and use market pricing enables consumers to be matched more effectively with the right lender and will lead to a better marketing ROI for the service provider.
"By partnering with LeadPoint, Debt.com can focus on its strength of generating high quality voice and text leads and rely on LeadPoint's state of the art systems to optimize lead value while providing our network of customers with the most user friendly and advanced lead buying interface in the industry," said Todd Cook, CEO of Debt.com. "By leveraging LeadPoint's exchange technology we are providing our customers with a Debt.com branded version of the best leads platform available today and we didn't have to spend a dime on technology to build it. It's a win-win for both companies."
Debt.com recently launched an integrated marketing campaign targeting consumers seeking debt assistance using television ads on Monday Night Football and other online and TV ad spots. With the new LeadPoint bid-based exchange in place, debt consolidation lenders are now able to purchase leads generated directly from this and other Debt.com marketing campaigns, filtering leads by such criteria as current income, debt amount, days past due and location of the consumer. The new exchange even lets lenders change their bids in real-time based on the conversion of purchased leads.
Debt.com's free referral service links consumers to financial service providers nationwide that focus on four major categories of debt: credit card; mortgage; student loans and IRS taxes. Debt.com assists consumers by immediately directing them to lenders that can help them with debt management and consolidation.
"Debt.com is the second major partner using LeadPoint's technology to power its lead generation network," said Marc Diana, CEO of LeadPoint. "The partnership optimizes Debt.com's lead payouts via LeadPoint's bidding and matching engine and enables them to sell directly to their buyers with no technology investment."
LeadPoint has traded more than 2 million leads since its inception in 2004. LeadPoint currently operates in numerous verticals including consumer lending, consumer credit, education, automotive lending and business services.
About LeadPoint
Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.
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