West Caldwell, NJ (PRWEB) July 17, 2012
Route 72 (http://route72.com) has yet again expanded and built on their expertise in the Internet marketing arena by servicing not only large to small businesses, but also niche businesses. The Internet has created a change in the marketplace that enables customers to search and inquire about products and services that may meet a more specific need. Niche businesses are a unique addition to the marketplace that many customers have found useful, which is why Route 72 Systems and their team are beginning to study these inquires and the niche marketplace to better service these innovative businesses throughout their marketing campaigns.
Usually marketing campaigns strive to reach a vast and general audience, but niche businesses are actually designed to cater to a smaller segment of the market. Jim Alamia, CEO and Founder of Route 72 states: “Surprisingly enough, there are many niche businesses that have had long-term success. For these campaigns, we have learned to spread content that is more specific in order to attract customers searching for that specific inquiry. Through our studies, we have realized that many of these products actually meet personal needs that many customers happen to share; where many inquiries are indeed specific and more personal, they do have much more in common than one would think.”
When a niche business is launched, they take a larger risk than other companies because they narrow their playing field by a substantial amount. Without the right Internet marketing and email lead generation strategies, these businesses can have a hard time building a customer base. Route 72 Systems plans on using their large email database, web building skills, and a new take on content distribution to execute online marketing campaigns for these unique and emerging niche businesses in the marketplace. Route 72 has had to learn how to adjust and adapt their large-scale marketing strategies in order to begin this new expansion. Jim Alamia states: “Our goal is to deliver for these niche businesses just as we have delivered for other larger businesses in the past. Even though the bulls eye is smaller and harder to hit, we have no doubt that our email lists and efforts will help niche businesses reach their target.”