Afterburner, Inc. Holds Elite Leadership Development Training Session for New York Giants and Coaches

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NFL Player Engagement Program Partners with Afterburner, Inc. to Provide Experiential Learning Sessions for Professional Football Players

Afterburner, Inc. leadership seminar teaches New York Giants tools to help them reach and win the next Super Bowl.

The Afterburner, Inc. Leadership Development Training presentation was unique, energetic and inspirational.

Afterburner, Inc., a leading corporate team building, training, and consulting firm based in Atlanta, Ga., and the global authority on the Flawless Execution(SM) model, recently held a two-day Leadership Development Training Session for the coaches and players of the New York Giants. For these experiential learning sessions, Afterburner partnered with the NFL Player Engagement program, which provides a 360-degree experience for athletes to use football as a catalyst to move through all phases of life successfully. PE is a trusted resource for a player and his family, emphasizing continuous evolution, supporting an athlete as he becomes a well-rounded and productive athlete-citizen.

Afterburner's most senior fighter pilot consultant, Jim "Murph" Murphy, and highly-skilled wingmen, Scott Taylor and Jim "Boots" Demarest, led the comprehensive Leadership Development Training Session. The interactive adult experiential learning program began with preparatory workshops for the New York Giants coaches on October 17. On October 18, "Murph," "Boots" and Taylor worked with the team individually and in offensive and defensive groups. "Boots" facilitated the extensive Leadership Development Training Session, emphasizing important skills such as leadership accountability and teamwork as core components of all stages of the player's lives, including player development in the NFL, their time with the New York Giants and future careers in life.

The players were also taught the zero-tolerance-for-error Flawless Execution(SM) model of Plan, Brief, Execute and Debrief as a means for the New York Giants to accelerate their pursuit of excellence, reach the playoffs and win Super Bowl XLVI. The Flawless Execution(SM) model is responsible for revolutionizing the ways that many companies and organizations conduct business in a high-risk, fast-paced business environment, and can also be utilized in everyday situations with Afterburner's Flight Plan for Life.

"The Afterburner, Inc. Leadership Development Training presentation was unique, energetic and inspirational," said Tom Coughlin, Head Coach of the New York Giants. "The debriefing concept vital to pilots for survival intrigues us as to its potential application in the highly-competitive world of professional football."

"Afterburner's partnership with the NFL Player Engagement program is effective in that we can teach the New York Giants that the NFL is not an end-state, but a crucial transitory check-point in each player's Flight Plan for Life," said Jim "Boots" Demarest. "We were thrilled to hold experiential learning sessions with the renowned players and coaches, and wish the team all the best as they pursue the Super Bowl championship."

To learn more about Afterburner's Leadership Development Training Session, or the Flawless Executionâ„  model, please visit or call 877-765-5607. To learn more about the NFL Player Engagement Program, please visit

About Afterburner Equip

Afterburner Inc., founded in 1996 by Jim "Murph" Murphy, a U.S. Air Force fighter pilot who realized the value of the tools he learned in the 'zero tolerance for error' world of military aviation, has trained over 1.5 million managers and executives in the simple, scalable improvement processes of Flawless Execution. Within this model is its Equip solution, which provides training, consulting, and software services through a variety of methods. With a client list that includes over 23% of the U.S. Fortune 500 companies, Afterburner has been featured regularly in publications such as the Wall Street Journal, Business Week, Inc. Magazine, Financial Times, Newsweek, and Meetings and Conventions Magazine. In addition, the company has appeared on CNN, CNBC, Fox News, and Bloomberg News. For more information about the Equip program, please visit

About NFL Player Engagement

The NFL Player Engagement program provides a 360-degree experience for athletes, offering support through all stages of life. PE empowers athletes and their families, assisting the athlete with his evolution into a productive athlete-citizen. The five core areas of the NFL Player Engagement program include career development, career transition, continuing education, financial education and player assistance services. For more information about the NFL Player Engagement program, please visit


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